Kyrylo V.

App Store Optimization (ASO) Expert | App Store & Google Play Growth ✅ I help mobile apps improve App Store visibility, organic acquisition, conversion rates, and revenue through data-driven App Store Optimization and mobile growth strategies. My ASO work has helped apps move from limited organic visibility to Top-10 and Top-3 category positions, including products that reached leading positions in their niche within just a few weeks. I’ve worked with mobile products across utilities, health & wellness, entertainment, lifestyle, productivity, gaming, finance, subscription services, and other consumer app categories. My experience combines App Store Optimization (ASO), Apple Search Ads (ASA), Conversion Rate Optimization (CRO), localization, subscription optimization, and paid user acquisition to create sustainable mobile growth. [ DATA-DRIVEN APP GROWTH ] ASO goes far beyond adding keywords to an App Store listing. I look at the complete acquisition and monetization funnel and focus on improving: • Organic installs & search visibility • App Store keyword rankings • Product Page Conversion Rate • Subscription & trial conversion • User retention • Ratings and reviews • In-App Purchases • Revenue per user • Overall mobile app revenue Every optimization should ultimately contribute to measurable business results — not simply higher keyword positions. [ DIRECT COMMUNICATION ] You work directly with me throughout the project. No account managers, unnecessary communication layers, or strategy being passed between multiple people. We can start with a call to review your app, competitors, current acquisition channels, App Store performance, monetization model, and growth opportunities. From there, I build a prioritized ASO and mobile growth strategy based on the biggest opportunities I see in the data. [ SELECTED GROWTH CASES ] • Helped grow a subscription-based consumer app from under $1K to approximately $9K+ in monthly revenue within several months. • Increased organic acquisition for a consumer mobile platform from roughly 15K to more than 60K monthly organic downloads. • Helped a mobile entertainment product move from almost no category visibility into a Top-3 category position within several weeks. • Developed ASO and acquisition strategy for a subscription product that scaled beyond $90K in monthly revenue. • Worked with established mobile products generating $250K+ in monthly revenue, focusing on acquisition efficiency, App Store conversion, and organic growth. • Helped several apps achieve Top-50 and Top-100 category rankings using keyword expansion, localization, metadata optimization, creative testing, and competitor research. • Managed and optimized Apple Search Ads campaigns at scale, connecting ASA keyword data with ASO strategy and Custom Product Pages to improve acquisition performance. [ CORE EXPERTISE ] • App Store Optimization (ASO) • Apple App Store Optimization • Google Play Store Optimization • ASO Keyword Research • Competitor & Market Research • Metadata Optimization • Conversion Rate Optimization (CRO) • Apple Search Ads (ASA) • Custom Product Pages (CPP) • App Store Localization • Cross-Localization Strategy • App Store Screenshots • Creative Testing • A/B Testing • Product Page Optimization • Subscription Optimization • In-App Purchase Strategy • User Retention • App Ratings & Reviews • App Onboarding Optimization • In-App Events • Promotional Content • Push Notifications • Mobile App Monetization • Paid User Acquisition • Mobile Growth Strategy • Feature & Growth Roadmaps • PPC Strategy [ ASO + USER ACQUISITION ] I prefer looking at ASO and paid acquisition as one growth system, rather than two completely separate channels. Apple Search Ads, paid user acquisition, keyword rankings, App Store creatives, Custom Product Pages, onboarding, and subscription performance all influence each other. By connecting these data points, I can identify which keywords, creatives, audiences, and product pages are actually bringing valuable users — not just generating cheap installs. Key metrics I typically analyze include: • CAC / CPA • CPI • ROAS / ROI • App Store Conversion Rate • Trial Conversion Rate • Subscription Conversion Rate • Revenue per User • Retention • Organic-to-Paid Acquisition Mix This approach helps improve both organic growth and paid acquisition efficiency. [ STRATEGY OVER CHECKLISTS ] I don't believe in changing App Store metadata every few weeks simply to say that ASO work was completed. Every change should have a clear hypothesis behind it. Before recommending changes, I look at: • Existing keyword rankings • Search demand • Competitor positioning • Organic acquisition • Paid acquisition data • App Store conversion • Creative performance • Monetization funnel • Subscription economics • Retention • Geographic opportunities • Localization potential The goal isn't to complete an ASO checklist. The goal is to find the changes most likely to produce