Rana S.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

🏆 Upwork Top Rated Talent 2025 | ⭐️ 100% Successfully completed jobs I scaled a Meta ad account from $500K to $15M in 6 months. Every week you keep running ads the way you're running them now is a week of budget you don't get back. That's not a sales line it's just how paid media works. Wasted spend doesn't refund itself, and the brands pulling ahead in your category aren't waiting around to figure it out. I don't just run ads, I build the systems that make them work. I've also worked directly with 9-figure DTC subscription brands, taking their Meta spend to $10M while protecting the metrics that actually matter for subscription businesses: LTV, payback period, and MRR, not just day-one ROAS. After 9 years in paid media, leading national campaigns for a Fortune Global 500 brand, and scaling DTC brands across Fashion, Jewelry, Home Decor, and Appliances, I've learned the brands that win aren't spending more, they're making smarter decisions, faster. For subscription brands specifically, that means every acquisition decision gets weighed against LTV:CAC and payback period, not just front-end conversion cost, and every campaign is built to compound MRR, not just spike a single month's revenue. I treat every dollar of your budget like it's coming out of my own pocket. I combine performance data with creative strategy, and where it genuinely saves time and sharpens output, I use AI to move faster on testing, copy iterations, and audience research. Not to replace thinking, to do more of it. What working with me actually looks like: 🎯 Creative Strategy That Converts Every ad concept is built from data: what your buyers respond to, where they drop off, and what makes them pull the card. 📈 LTV-Driven Scaling, Not Just ROAS Chasing For subscription brands, day-one ROAS lies to you. I optimize acquisition against projected LTV, payback period, and retention curves, so the accounts I scale grow MRR sustainably instead of front-loading revenue that churns out in month two. 🌐 Platform Diversification Meta is one channel, not a strategy. I expand into Google, AppLovin, and Pinterest to find your buyers before your competitors do. 🛒 AOV and LTV-Specific Funnels A $40 buyer and a $400 buyer need completely different journeys — and a one-time buyer and a subscriber need different ones too. I build funnels around what a customer is actually worth over time, not just their first order. 🎨 AI-Assisted, Human-Led I produce ad creatives end-to-end using AI tools, with a sharp eye for detail and aesthetics that most performance marketers don't bring to the table. But pretty doesn't pay — every creative I ship is built on what the data is telling me: what's converting, where buyers are dropping off, and what hook is actually pulling them in. AI accelerates the output. The data dictates the direction. And every decision still runs through 9 years of real experience, not a prompt. 🔍 Full Transparency, Always You'll always know where your budget is going and why spend, CAC, payback period, LTV, MRR growth, retention no vanity metrics, no fluff reports, just clarity on what's working and a plan for what's next. If you're spending on ads and feel like you're leaving money on the table, you almost certainly are. The longer that goes on, the more it costs you in wasted spend today and in MRR you never build tomorrow. Send me a message and I'll tell you exactly where the leaks are within 24 hours. I take on a limited number of clients at a time so every account gets real attention. When the roster's full, it's full and the brands already inside it are the ones compounding.