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Danielle O.
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Danielle O.

Performance Creative Designer for Beauty, Lifestyle & Luxury Brands

⭐️ 100s of happy clients 💎 7+ years of experience in performance-focused design and paid social creatives I create high-converting ad creatives, e-commerce assets, and complete campaigns for e-commerce and luxury and lifestyle DTC brands. Whether you supply product photography, copy, and brand assets or need fully AI-generated campaign imagery. I create premium creative tailored to your goals. I produce commercial-quality visuals designed to stop the scroll, strengthen your brand, and drive conversions. What I can help with: ✔️ Meta Ads & Paid Social Campaigns ✔️ E-commerce & Shopify Creative Assets ✔️ Social Media Campaigns & Content Systems ✔️ Landing Pages & Website Banners ✔️ PDP Design & Amazon A+ Content ✔️ Klaviyo Email Campaigns ✔️ Instagram grids ✔️ Campaign Concepts, Creative Rollout & Performance Testing ✔️ AI Editorial Photoshoots & Campaign Imagery ✔️ Product Visualization & Product Compositing ✔️ AI Lifestyle Imagery & Virtual Models ✔️ UGC-Style Creative (Static, Video & AI-Generated) ✔️ Product Videos, Lifestyle Videos & Short-Form Social Content ✔️ AI-Generated Video & Motion Creative ✔️ Reels, Stories & Carousel Design ✔️ Packaging & Branded Marketing Assets ✔️ Google Display Advertising 📐 Formats: 1×1, 4×5, 9×16, 1080×1080, 1080×1920, 1080x1350, 1200×628, 300×250, 728×90 Industries I’ve worked with: E-commerce • Beauty • Skincare • Wellness • Fashion • Home • Lifestyle • Food & Beverage • Consumer Products • E-commerce • DTC What clients can expect: ✔️ Strategic, conversion-focused creative ✔️ Fast communication and reliable delivery ✔️ Cohesive campaigns across ads, email, and web ✔️ Premium visuals tailored to modern DTC brands ✔️ Creative optimized for both branding and performance Tools I use: Photoshop • Illustrator • Figma • After Effects • InDesign • Canva • Midjourney • Freepik AI • Leonardo • Krea • Runway • CapCut How I work: Every project starts with research and inspiration. I begin by gathering references, moodboards, and creative directions based on your brand, competitors, and campaign goals. We then meet to discuss the concepts, align on the creative direction, and refine the approach before production begins. Whether you need a single advert, ongoing creative support, or a complete campaign rollout, I can work with your existing photography, copy, and brand assets - or create entirely new AI-powered campaign imagery when needed. Every asset is designed to feel cohesive, premium, and ready to launch across Meta, Google, Shopify, email, social media, and your website. I believe the best creative comes from collaboration, clear communication, and continuous refinement. Throughout the project, I share concepts early, welcome feedback, and iterate until the creative aligns with both your brand and your business goals. Fixed-price projects and long-term creative partnerships are both welcome. If you’re looking for creatives that not only look polished but also deliver results, feel free to reach out.

🇿🇦Johannesburg, South Africa$39/hr100% JSS5.00 (4)Since Feb 2021

Earnings and projects

MRR
$561

Last 6 months ÷ 3.8 months active (since Jul 2026)

World#73,178 / 412k
🇿🇦Country#411 / 2,548
Revenue, last 30 days
$1k

Last 6 months: $2.1k

World#41,494 / 412k
🇿🇦Country#243 / 2,548
Total earnings
$2.1k

Billed in all: $2.2k

World#327,833 / 412k
🇿🇦Country#2,036 / 2,548
Per project
$306

$302 in the last 6 months

World#229,447 / 412k
🇿🇦Country#1,423 / 2,548
Projects, last 6 months
7

Across 8 contracts

75% fixed25% hourly
World#28,826 / 412k
🇿🇦Country#76 / 2,548
Projects in all
7

Across 8 contracts

75% fixed25% hourly
World#236,188 / 412k
🇿🇦Country#1,269 / 2,548

Earnings, last 30 days

$2.2k+$1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1k$2k$3kOct 8Oct 23Nov 7

Skill rankings: Top 13% in Banner Ad Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #276Advertising Design1,400 freelancers · 🇿🇦 #3Top 20%
  2. #279Performance Marketing1,000 freelancers · 🇿🇦 #2Top 28%
  3. #333Art Direction1,623 freelancers · 🇿🇦 #3Top 21%
  4. #377Instagram Ad Campaign1,727 freelancers · 🇿🇦 #3Top 22%
  5. #422Banner Ad Design3,314 freelancers · 🇿🇦 #1Top 13%
  6. #485Email Design2,188 freelancers · 🇿🇦 #5Top 22%
  7. #673Packaging Design3,825 freelancers · 🇿🇦 #1Top 18%
  8. #1,055Social Media Design6,511 freelancers · 🇿🇦 #11Top 16%