Judah M.

Expert in reach, engagement and ultimately converting buyers through marketing and sales tactics. Understand both short and long buyer journeys. I have functioned as the CMO of a digital app for the past few years, driving user acquisition and revenue for companies I've worked with through a multitude of strategies and techniques. I primarily specialize in Meta ads (Instagram included) and Google Ads (Youtube included) and have dabbled in TikTok while focusing on, but not limited to the following duties and I'm confident that I can help you with your needs. I am Google Search, Display, and Video (Youtube) certified. My experience: Managed a team overseeing a $400K+ marketing budget and increased our app downloads by 4000% in less than one year through the following methods - Drove lead generation and user acquisition utilizing both organic and paid strategies for a newly established development studio. Develop overall marketing strategy and budget to increase brand recognition, recall, acquire, and retain users while driving revenue and developing fruitful marketing and licensing partnerships with some world-renowned brands. Specialize in paid media through Google ads, Meta ads, and other platforms by planning, setting up, and executing marketing campaigns throughout each phase of the customer journey. Created and executed various marketing channels such as organic Social Media campaigns, in-app events, live events, and in-app messaging/cloud messaging Performed regular in-app analysis to drive user retention and monetization achieving 16-minute app engagement time and above 18% user retention Continually optimized both Apple App Store and Google Play Store listings by improving visibility through keyword research & optimization, screenshots testing, and search results on a bi-weekly basis to increase downloads (ASO). Regularly maintain and update the website (Squarespace) to improve SEO, writing new blog posts while performing keyword research and relevant updates. Manage all posts across all social media platforms including Facebook, Instagram, Tik Tok, Twitter, Reddit as well as manage our Meta Business Page and oversee our company's Meta Developer page Guide a team of 7 marketers through the strategy above, working closely by using data to inform decisions and ensure a prosperous journey that benefits both the customer and ultimately, the company Look forward to speaking and learning how I can drive your business forward, Judah