Sophie M.

Hi! I’m Sophia. :) I’m a Data Analyst with 5+ years of experience helping companies transform complex datasets into dashboards, reports, and insights that drive business growth, marketing performance, and decision-making. With a background in Engineering, I’ve worked with startups, e-commerce, and enterprise clients across digital marketing, logistics, and consumer goods. ✅ Tools & Platforms I work with: - Data Visualization & Dashboards: Looker Studio (Google Data Studio), Power BI, Tableau, ClicData, Zoho Analytics, Reach Reporting - Marketing Analytics: Google Analytics (GA4), Google Ads, Facebook Ads Manager, Meta Ads, Mailchimp, HubSpot, Shopify, Ahrefs - Data Management: SQL (BigQuery, MySQL, PostgreSQL), Microsoft Excel, Data Entry, ETL tools (Supermetrics, PowerMyAnalytics) - Tracking & Optimization: Google Tag Manager, Search Engine Optimization (SEO), Social Media Marketing, Lead Generation - Campaign Analysis: performance measurement for e-commerce, digital ads, and CRM platforms 🌀 What I can deliver: - Data Analysis & Reporting: actionable insights with clear visual stories and KPIs - Automated Dashboards: real-time marketing, sales, and e-commerce dashboards - Database Design: building integrated datasets with SQL & BigQuery for scalability - Digital Marketing Analytics: detailed reports on ads, email campaigns, SEO, and social media strategies - Lead Generation & Conversion Tracking: setup, monitoring, and optimization for paid and organic campaigns - Data Entry & Cleaning: ensuring accuracy, consistency, and readiness for analysis I’ve supported leading brands such as Grupo Boticário and TV Globo, building integrated marketing databases, dashboards, and performance reports that improved visibility, efficiency, and decision-making. ✨ My focus is always on delivering clarity, measurable impact, and fast execution - while building long-term, trust-based partnerships. If you’re looking for someone to help with dashboards, analytics, SQL, marketing data, or Shopify tracking, let’s connect - I’d love to support your project!