Tamara M.

Pricing strategist with 10+ years of experience in pricing and promotions for digital businesses. Helped over 100+ founders and businesses build or refine their pricing strategies. Specialized in SaaS and ecommerce. Built and managed pricing and promotions strategies for Groupon - $32M in revenue under management. Built pricing strategy and operations from the ground up for a Financial Times' Fastest growing startup (LoveCrafts) - £25M in annual revenue. Experience in businesses with 30,000+ SKUs and pricing across 15+ international regions. Built pricing strategies including: - Market leader (EDLP) - Market follower (EDMP) - High low - Premium Pricing experience in: - Pricing strategy - Pricing analysis - Price optimization - Product monetization - First party pricing - Marketplace pricing - Competitor analysis - B2C pricing - B2B pricing - SaaS pricing - Usage based pricing - Ecommerce pricing - Private label pricing - Revenue management - KPI identification Promotional/trading experience in: - Clearance pricing - Promotional pricing - Campaign optimization - Promotional calendars - Trading strategy Notable achievements: - Specialized responsive (Covid) promotional strategy making $4M in incremental revenue during 2020 - EDMP pricing strategy testing and rollout that resulted in 8% customer price perception increase in 3 months - Built promotional campaigns that resulted a doubling in conversion rate in 1 month I am passionate about pricing and am confident that I can help you and your company develop the right strategy for success, whether your goal is market share, conversion, or margin growth.