Liz M.

Hi! I’m new to Upwork, but not to digital marketing. As a dedicated Senior-Level Paid Media Strategist with 8 years of agency experience, I specialize in growing client accounts and increasing the online presence of brands through strategic advertising campaigns. If you're looking for someone who can manage and optimize your ad campaigns for improved ROI, I'm your girl. Experienced in AEC, SaaS, cybersecurity, fintech, education, home improvement, entertainment, health/ wellness, beauty, travel and hospitality, and business services. I'm a creative thinker with extensive experience across multiple ad platforms including LinkedIn, Google, Amazon, Facebook, Instagram, Twitter, and Reddit. My skill set ranges from B2B and B2C digital marketing. I have additional background in promotional design, copywriting, account management, sales, and social media. I have scaled start-up businesses and managed million-dollar budgets, as well as worked on several high-profile accounts. Additionally, I have both managed teams and worked freelance. I’m adaptable and can succeed with any task I'm given. I’m very passionate about helping my clients grow and succeed. It's rewarding for me to be able to look back and see the positive impact that my strategies have on my clients' campaigns, resulting in increased quality leads/conversions. I can help with: • Execution of full funnel/ABM campaign strategies • Ad mock and set-up • Content organization • Configuring accurate key event tracking for conversions • Daily optimization of Paid Search and Paid Social campaigns, including monitoring of KPIs • Budget tracking and management • Weekly and monthly reporting • Making tactical recommendations for improvement • Performing highly targeted and strategic keyword research • Creating a strategy presentation, Ideal Client Profile, and performing an account audit • Consistently bringing fresh ideas to the table Shoot me a message and we can build a Paid Media Plan together!