Francine E.

You just found the partner you've been looking for. The one who learns your brand deeply enough that you stop re-explaining it every week. Who builds the system that keeps content moving when things get busy. After six years and $100K+ in content work on this platform, I've learned what makes these relationships last: brand fluency built over time, production systems that don't fall apart, and a team that delivers quality without adding to your oversight load. What I Handle Short-Form Video & Reels Hook-led short-form video built for retention, engineered around the half-second decision that determines whether someone keeps watching or scrolls past. Editing, text-on-screen, branded overlays, captions. From raw footage to ready-to-publish. Content Strategy & Calendar Ideas mapped to your launches, seasons, and audience behavior, not just your existing ideas recycled back to you. Each piece has a reason it exists. Monthly analytics that explain why something worked, so the next month builds on it. Brand Graphics & Carousels Cohesive visual content that feels like your brand, not like a template someone else is also using. Carousels, story assets, cover graphics built to a consistent standard across every post. Production Systems Everything lives in Notion, what's in production, what's pending approval, what's scheduled, what's performing. Clear revision rounds. Nothing falls through. Clients usually stop micromanaging the process around week four or five, once they've seen it run. That's when the relationship starts to compound. Who I Work Best With Founders, personal brands, and small businesses in wellness, lifestyle, coaching, and professional services. People who have something worth building and want a partner who takes it seriously. If you've worked with freelancers who didn't understand your brand, or spent half your client calls re-explaining the same thing, that's the problem I'm built to solve. The first month is setup. After that, content just ships. Track Record ✓ $100K+ earned on Upwork · Top Rated Plus · 100% Job Success Score ✓ Average client retention: 12+ months ✓ 6+ years producing content for wellness, lifestyle, coaching, and professional services brands Tools Instagram · TikTok · Pinterest · LinkedIn · Facebook Canva · CapCut · Premiere Pro · Adobe Photoshop Notion · Meta Business Suite · ConvertKit · Mailchimp Working Together Monthly retainers covers short-form video production, branded graphics, captions in your brand voice, and a Notion-tracked workflow with clear revision rounds. Scope, platforms, and volume are set to what your brand actually needs. We figure out the right fit on a call. DM me to start.