Francine E.

6+ Yrs Pro | CREATIVE Social Media Manager | Content, Video & Reels

I create your content strategy and handle execution so your content lands, stays on brand, and ships on schedule every time. You just found the production partner you've been looking for. Someone who learns your brand voice deeply enough that you stop re-explaining it. Who builds systems that keep content moving even when life gets busy. Who anticipates what you need before launch season hits, not after. What This Actually Looks Like Content Production & Strategy Short-form video engineered to stop the scroll, hook in the first half-second. Branded carousels and graphics that feel cohesive, not templated. Captions and copy that sound like you, not like a social media manager. Content calendars mapped to your launches, seasons, and audience behavior. Monthly analytics that tell you why something worked, not just vanity numbers. Organisation & Systems Everything tracked in Notion so you always know what's in production, what's scheduled, and what's performing. Clear revision processes so feedback doesn't get lost. SOPs built into the workflow so nothing falls apart when someone's unavailable. I work with a small production team, so output stays consistent and quality-controlled without adding to your plate. Community & Engagement Comment and DM management that protects your brand voice. Engagement strategies that build real audience relationships, not just follower counts. Who I Work Best With Creative businesses where aesthetics aren't optional, they're core to the brand. After 6+ years and dozens of clients in this space, I know how to position products without sounding sterile, the difference between pretty content and content that converts, and how to balance education with aspiration in a 15-second Reel. If your Instagram needs to feel like an experience, I've done this before and I'll do it well for you. Tools Instagram · TikTok · Pinterest · Facebook · LinkedIn Canva · Adobe Photoshop · Premiere Pro · CapCut Notion · ConvertKit · Mailchimp · Meta Business Suite · Hootsuite Track Record ✓ $90K+ earned on Upwork · Top Rated Plus · Global Top 80 ✓ 97% Job Success Score ✓ Average client retention: 12+ months Interested in Working Together? Monthly Retainers start at $750/month, including: — Short-form video and Reels production — Branded graphics and carousels — Captions and copy in your brand voice — Notion-tracked workflow with clear revision rounds Every engagement is scoped to what your brand actually needs, volume, platforms, and pace are flexible. We'll figure out the right fit when we talk. DM me to get started.