Dimitri S.

Growth Marketing Lead: Strategy, CRO, SEO, Paid Ads, Conversion design

100% Job Success | $100K+ Upwork Earnings | MBA | 10 yrs Growth Marketing & Conversion Design | Flexible across US/EU time zones I don't burn budget chasing inflated CAC - I build diversified growth and strategy: organic and owned media that lower paid dependency and keep working when ad costs spike. As a Fractional CMO (Head of marketing), I help brands grow by owning strategy, execution, and results — not just advising, but running it and being accountable for the numbers. Last projects: • Carlstone (DTC fashion): fixed broken unit economics - CAC ↓8x, conversion ↑5x • Parquet Service (local services): launched at €0 ad spend - €12K organic revenue in 90 days, +117% MoM • Interstate Moving: rebuilt the SEO channel and fixed on-page SEO, driving 100% of leads after a technical failure wiped out 18 months of work Over the past 10 years, I've worked across multiple layers of business growth: conversion-focused design, branding, marketing strategy, product development, operations, and executive decision-making. My background includes: • Building brand systems and positioning strategies • Leading marketing initiatives and growth programs • Managing distributed teams and external contractors • Running my own agency • Developing marketing strategies and GTM plans • Overseeing complex digital projects across multiple industries I've worked with service businesses, e-commerce brands, marketplaces, SaaS-like products, and enterprise organizations across: Some engagements required deep positioning and brand strategy work. Others focused on SEO, acquisition, conversion optimization, automation, operational systems, or product architecture. Beyond execution, I bring a business perspective shaped by: • MBA-level business training • Direct P&L responsibility • Team leadership experience • Collaboration with founders, executives, agencies, and technical teams As a result, I don't view marketing as a collection of channels. I view it as a business system where positioning, customer psychology, brand experience, website experience, operations, technology, and growth must work together. Selected Experience • Built and launched brands, products, and go-to-market strategies across multiple industries • Reduced acquisition costs, improved conversion rates, and developed retention systems for local and international businesses • Designed and managed complex digital ecosystems, including marketplaces, custom e-commerce platforms, automation workflows, and content operations • Led distributed teams, managed external contractors, and operated with direct P&L responsibility • Worked directly with Morgan & Morgan, Argent International, Phiston Technologies, marketing agencies, and public-sector digital initiatives in France Fractional CMO Services What I Do ▪ Marketing Strategy & Leadership ▪ Growth Systems Architecture ▪ GTM Strategy & Positioning ▪ Conversion Strategy & Digital Experience ▪ Performance Marketing ▪ Marketing Automation ▪ AI-Powered Optimization ▪ Business Process Mapping ▪ Operations & Scaling Why Work With Me ▪ MBA degree ▪ 10 years of experience across digital strategy, brand building, marketing leadership, SEO, paid acquisition, CRO, and UX ▪ $100K+ earned on Upwork with 100% Job Success Score ▪ 12 industry awards Core Competencies Strategy & Go-to-Market ▪ Positioning ▪ GTM Strategy ▪ Marketing Strategy ▪ Competitive Analysis ▪ Fractional CMO Leadership Growth & Execution ▪ Growth Marketing ▪ Performance Marketing ▪ Conversion Rate Optimization (CRO) ▪ Funnel Development ▪ SEO ▪ Paid Acquisition ▪ Marketing Leadership AI & Automation ▪ AI Strategy & Consulting ▪ AI Content Optimization ▪ Process Automation ▪ Fractional Chief AI Officer (CAIO) ▪ Business Process AI Optimization Growth Design & Brand Experience ▪ Brand Positioning ▪ Conversion-Focused Web Design ▪ Landing Page Strategy ▪ UX Optimization ▪ Digital Brand Experience ▪ Content Strategy Operations & Leadership ▪ Team Leadership ▪ Process Optimization ▪ Vendor Management ▪ KPI Systems ▪ P&L Management Fractional CMO Partnership Growth & Strategy ▪ Growth Audit ▪ CAC/LTV Modeling ▪ Funnel Analysis ▪ Website & Landing Page Conversion Audits ▪ Positioning ▪ Pricing Strategy ▪ Channel Strategy ▪ Go-to-Market Planning Execution ▪ SEO ▪ Paid Media ▪ CRO ▪ Funnel Optimization ▪ Growth Programs Automation & Retention ▪ Lead Generation Systems ▪ Marketing Automation ▪ Email Marketing ▪ Customer Retention Systems ▪ Business Process Automation Analytics & Reporting ▪ KPI Dashboards ▪ Reporting Systems ▪ Performance Tracking ▪ Executive-Level Insights Tech Stack AI & Automation ▪ Claude API ▪ Claude Code ▪ ChatGPT ▪ Make ▪ Zapier Marketing & Analytics ▪ GA4 ▪ Google Search Console ▪ Triple Whale ▪ Semrush ▪ Ahrefs ▪ Apollo ▪ Meta Ads ▪ Google Ads ▪ TikTok Ads Web & Infrastructure ▪ WordPress ▪ Webflow ▪ Shopify ▪ Cloudflare CRM & Email ▪ HubSpot ▪ Klaviyo ▪ Mailchimp ▪ Brevo ▪ Notion Let's see if there's a fit.