Jen D.

White-Label Google Ads & Meta Ads Specialist for Agencies | Paid Search, Paid Social & Lead Generation I help agencies deliver stronger results for their clients through white-label Google Ads and Meta Ads management. For the past 7+ years, approximately 90% of my freelance work has been with agencies looking for an experienced paid media specialist they can trust behind the scenes. I work as an extension of your team—handling strategy, setup, optimization, reporting, tracking, and communication support while you maintain the client relationship. I specialize in: * White-label Google Ads management * White-label Meta / Facebook / Instagram Ads management * Paid Search and Paid Social for lead generation * Multi-location and local service businesses * B2B and B2C campaigns * Google Tag Manager and conversion tracking * Reporting, analysis, and optimization I have more than 20 years of experience managing Google Ads, Meta Ads, and Bing Ads campaigns for clients across industries including: * Home Services (HVAC, plumbing, roofing, electrical, moving, storage) * Healthcare and mental health * Education and higher education * Senior Living * Legal * SaaS and B2B * Professional services * eCommerce and retail What I Do for Agencies: * Build and manage Google Search, Display, Performance Max, Shopping, and remarketing campaigns * Build and manage Meta lead generation, traffic, retargeting, and conversion campaigns * Conduct keyword research and audience research * Write high-performing ad copy * Create and troubleshoot conversion tracking using Google Tag Manager, GA4, Meta Pixel, and offline conversion imports * Optimize for cost per lead, qualified leads, ROAS, and client retention * Create white-label reports and insights your team can share with clients * Step in to diagnose and fix underperforming accounts Why Agencies Hire Me: * I understand how to plug into an existing agency workflow quickly * I communicate clearly and proactively * I am comfortable working completely behind the scenes * I am strategic, analytical, and highly detail-oriented * I focus on long-term account growth, not just short-term metrics * I understand the importance of protecting your client relationships Core Skills: * Google Ads * Meta Ads / Facebook Ads / Instagram Ads * White-Label PPC * Paid Search * Paid Social * Google Tag Manager * GA4 * Bing Ads / Microsoft Ads * Google Merchant Center * Performance Max * Search Campaigns * Local Lead Generation * B2B Lead Generation * Multi-Location Campaigns * Conversion Tracking * Landing Page Optimization * A/B Testing * Looker Studio Reporting * Keyword Research * Retargeting * CRM & Offline Conversion Tracking Platforms & Tools: Google Ads, Google Analytics 4, Google Tag Manager, Microsoft Ads, Meta Ads Manager, Google Merchant Center, Looker Studio, CallRail, HubSpot, Zapier, Unbounce, WordPress, Shopify, Skai, Marin, AdWords Editor, Bing Ads Editor, Google Sheets, Excel If you are an agency looking for a reliable white-label Google Ads and Meta Ads specialist who can step in, take ownership, and help you scale client results, I would love to connect.