Asmat u.

Senior Product Designer with 6+ years delivering end-to-end UX for SaaS platforms, fintech apps, enterprise procurement systems, government ERP, logistics software, and consumer mobile products. Most of my 250+ completed projects were delivered through direct clients and agency partnerships across the UK, USA, Canada, Australia, Mexico, UAE, Malaysia, and the Middle East — I'm now bringing that enterprise and fintech experience onto Upwork. I currently run three paid engagements in parallel — a full-time lead design role, an embedded product design role on a live iOS app, and my own consultancy — which is why my Upwork job count doesn't reflect my actual project volume. I work best on complex, high-stakes design problems: multi-role permission systems, intricate approval workflows, large component libraries, and strict accessibility requirements. WHAT I DELIVER — End-to-end product design: user research, journey mapping, high-fidelity Figma specs, interactive prototypes, and developer handoff documentation — Design systems built from scratch: token-based color and typography, component libraries, Figma Variables, version-controlled documentation — WCAG 2.1/2.2 accessibility audits: full UI audits with prioritized remediation reports — delivered full AA compliance on a live dark-theme iOS fintech app — Enterprise & B2B platform UX: multi-role dashboards, approval workflows, procurement systems, ERP modules, role-based permission architecture — Conversion-informed UX: design decisions tied to adoption and conversion outcomes, not just visuals — AI-enhanced workflow: deploy multiple Claude agents through Claude Design (connected to Figma) running structured design loops rather than ad-hoc prompting — also worked hands-on with Figma's internal AI agents and run multiple MCPs concurrently (including Higgsfield and Seedance) — cutting average turnaround by 30% without quality tradeoffs TOOLS & METHODS Figma, Figma Variables, FigJam, HTML/CSS/JS prototyping, Notion — heuristic evaluation, usability testing, accessibility audits, design system architecture SELECTED WORK - ProcureFlow PunchOut — Enterprise B2B source-to-pay procurement platform. 15 modules, 4 stakeholder lenses, 70+ enforced business rules, SAP/Oracle/Ariba integrations. Comparable in scope to SAP Ariba. - HRMIS — Malaysian Government ERP. 7,000+ screens, 35+ modules, full public sector workforce management nationwide. One of the largest single UX engagements in the region. (NDA) - SquadBets — Sole product designer on a live UK iOS social sports betting app. Full design system, WCAG 2.1 AA accessibility audit, World Cup 2026 predictor suite. - UnDosTres — Consumer fintech super-app (Mexico) serving millions of users. Mobile recharges, utility payments, cinema ticketing, urban transport. - Warrantix — B2B warranty management SaaS with multi-module admin panel and role-based access control. - Proway Platform — Enterprise multi-app logistics SaaS: iPad Operations Admin, Customer App, and Driver App. - Point of Sale Management System — Hospitality/restaurant POS suite spanning Owner Admin, Manager, and Cashier/Waiter roles, each with full light/dark mode variants, PIN auth, table management, order routing, and reporting across hundreds of screens. - Order Hub System & Customer-Facing Online Ordering App — Companion ordering and fulfillment experience for the POS ecosystem above. TRACK RECORD 100% Job Success Score · Top Rated · Lead Product Designer at Gullf Group (leading a 4-person team across a multi-brand portfolio) · BS Computer Science, University of Peshawar · Google UX Design Professional Certificate