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Arslan A.
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Arslan A.

Conversion Tracking Specialist | GA4, GTM & Server-Side | Meta CAPI

📢Marketing performance depends on data. Wrong tracking signals cost you real ad spend. As a GA4 & Server-Side Tracking specialist, I help e-commerce and SaaS teams fix conversion data so Meta, Google, and TikTok optimize for buyers, not browsers. I combine a Master's in Business Analytics with hands-on implementation across 40+ projects, not just tagging, but full measurement architecture: server-side containers (Stape), first-party data pipelines, Consent Mode v2, and cross-platform attribution. Most tracking freelancers set up tags. I build the system your ad spend depends on. 🛠 What I can help you with: • GA4 setup, audits & cleanup (event validation, data layer, cross-domain) • Google Tag Manager - browser & server-side (Stape) container architecture • Ecommerce tracking (Shopify, WooCommerce, custom stacks) • Google Ads conversions & Enhanced Conversions • Meta Pixel & Conversions API (deduplication, EMQ improvement) • TikTok, Pinterest, LinkedIn, Snapchat, Reddit Conversions APIs • Microsoft/Bing Ads conversion tracking • Call conversion tracking (Avanser, CallTrackingMetrics, CallRail) • GDPR & Consent Mode v2 (Cookiebot, CookieYes, OneTrust) • Attribution & UTM frameworks • Looker Studio dashboards & BigQuery reporting 📈 What clients typically see after implementation: • 20–50% more Meta-attributed sales • 13–21% more Google Ads-attributed sales • Lower CAC and more stable ROAS • Numbers that align between GA4, Shopify, and ad platforms Certified: Google Analytics Individual Qualification | Stape Server-Side Tagging | Microsoft Certified Professional Top Rated on Upwork · 5.0 rating · 40+ completed projects Send me a message describing your tracking setup and I'll tell you exactly where the gaps are usually within a few hours. Keywords : Tracking and analytics expert,GA4, Google Analytics 4, GA4 Setup, GA4 Audit, Conversion Tracking, Google Tag Manager, GTM, Server Side Tracking, Meta Pixel, Facebook Pixel, Conversions API, CAPI, Google Ads Conversion Tracking, Bing Ads conversion tracking, Snapchat , Pinterest, Tiktok , Enhanced Conversions, Ecommerce Tracking, Shopify Tracking, Attribution, UTM Framework, Funnel Tracking, Cross Domain Tracking, Consent Mode v2, First Party Data, Event Match Quality, Marketing Analytics, Looker Studio

🇮🇹Milan, Italy$50/hr100% JSS5.00 (30)Since Feb 2021

Earnings and projects

MRR
$2.4k

Last 6 months ÷ 6

World#17,487 / 412k
🇮🇹Country#80 / 3,095
Revenue, last 30 days
$1.3k

Last 6 months: $14k

World#34,064 / 412k
🇮🇹Country#172 / 3,095
Total earnings
$38k

Billed in all: $40k

World#94,595 / 412k
🇮🇹Country#526 / 3,095
Per project
$710

$762 in the last 6 months

World#151,581 / 412k
🇮🇹Country#949 / 3,095
Projects, last 6 months
19

Across 20 contracts

20% fixed80% hourly
World#6,608 / 412k
🇮🇹Country#35 / 3,095
Projects in all
53

Across 56 contracts

39% fixed61% hourly
World#57,729 / 412k
🇮🇹Country#419 / 3,095

Earnings, last 30 days

$39.7k+$1.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$38k$39k$40kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Web Analytics

Ranked by MRR among everyone on Upwork with the skill.

  1. #12Social Media Advertising Tracking157 freelancers · 🇮🇹 #1Top 8%
  2. #15Tag Manager Setup245 freelancers · 🇮🇹 #1Top 6%
  3. #16Google Analytics API222 freelancers · 🇮🇹 #2Top 7%
  4. #24Ecommerce Purchase Tracking302 freelancers · 🇮🇹 #1Top 8%
  5. #49Web Analytics1,002 freelancers · 🇮🇹 #1Top 5%
  6. #49Analytics & Tracking Setup620 freelancers · 🇮🇹 #2Top 8%
  7. #66Analytics Dashboard850 freelancers · 🇮🇹 #1Top 8%
  8. #79Meta Pixel1,020 freelancers · 🇮🇹 #2Top 8%