Laura B.

Most online content reads like it was written by a robot or corporate committee. I fix that. After 20+ years in daily newsrooms, tech publishing, and higher education, I genuinely enjoy taking complex information and translating it into clear, engaging, authentic content. I’ve covered everything from the Olympics for Sports Illustrated to agentic AI for tech founders. Whether I'm writing about agriculture, mental health, real estate, or B2B software, my approach is always the same: find the real story, verify the details, and write copy that resonates with readers — while also appealing to search engine algorithms. On the technical side, my master’s degree in web design and online communication means I understand how websites actually function. I'm comfortable with HTML/CSS, WordPress development, on-page SEO, and structuring information for search engines and AI tools. You can hand me an assignment for a ghostwritten article, an SEO blog post, a whitepaper, or a press release, and I'll deliver clean, publish-ready content that fits your layout and brand voice. If you’re looking for a reliable partner who hits deadlines, catches all the details, and gets it right the first time, we'll be a great fit. Let me know what you’re working on, and let's figure out how I can help. Core Skills: • Editorial Strategy • SEO Copywriting & Content Marketing • B2B SaaS, Tech, Finance & Lifestyle Writing • Executive Ghostwriting & Thought Leadership • Book Editing, Proofreading & AP Style • Website Copywriting & Information Architecture • WordPress, Elementor, Divi & CMS Management • On-Page SEO, Ahrefs & Google Search Console • Generative Engine Optimization (GEO) & AEO • Expert Interviews & Journalistic Fact-Checking