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Isidora-Sara S.
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Isidora-Sara S.

Strategic Brand Designer | Identity, Packaging & Visual Systems

Brand Identity Designer | Fine-Art Led, Fully Custom, No Templates & NO AI Founder-led brands hire me when they're tired of looking like everyone else in their space, and ready to invest in a brand identity that actually does the work. I'm a brand identity designer and creative director with 6+ years of freelance experience and 3 years in a high-level agency environment. My background is in fine arts and digital communication, which means I approach every project differently to most designers. Starting with strategy and instinct before I ever open a design file. What I specialise in: — Full brand identity systems built from scratch — Packaging design that stands out on shelf and online — Visual direction for lifestyle, beauty, food, fashion, and hospitality brands — Ongoing creative partnership and retainer support for brands that want consistency without constant briefing Every project is fully custom. No templates, no recycled concepts, no three-options-that-all-look-the-same. I present two considered, distinct directions, each one a complete creative response to your brief, and we refine from there until it's exactly right. Most of my clients come back. Some have been working with me for years. That's not something I take lightly. It means the work holds up, the process is easy to trust, and the brand we built together still feels right long after delivery. If you're building something worth noticing, let's talk.

🇷🇸Belgrade, Serbia$85/hr100% JSS4.42 (4)Since Feb 2021

Earnings and projects

MRR
$872

Last 6 months ÷ 6

World#54,187 / 412k
🇷🇸Country#512 / 4,015
Revenue, last 30 days
$840

Last 6 months: $5.2k

World#48,205 / 412k
🇷🇸Country#472 / 4,015
Total earnings
$34k

Billed in all: $36k

World#100,766 / 412k
🇷🇸Country#1,374 / 4,015
Per project
$2.3k

$5.2k in the last 6 months

World#69,505 / 412k
🇷🇸Country#761 / 4,015
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇷🇸Country#1,119 / 4,015
Projects in all
15
60% fixed40% hourly
World#161,377 / 412k
🇷🇸Country#1,988 / 4,015

Earnings, last 30 days

$35.7k+$840 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$34.5k$35.0k$35.5k$36.0kOct 8Oct 23Nov 7

Skill rankings: Top 6% in Stationery Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #17Modern Style275 freelancers · 🇷🇸 #1Top 6%
  2. #21Organic & Natural Style278 freelancers · 🇷🇸 #1Top 8%
  3. #45Stationery Design746 freelancers · 🇷🇸 #5Top 6%
  4. #378Brand Identity Design3,030 freelancers · 🇷🇸 #9Top 12%
  5. #413Brand Identity & Guidelines3,286 freelancers · 🇷🇸 #7Top 13%
  6. #483Packaging Design3,825 freelancers · 🇷🇸 #8Top 13%
  7. #516Branding & Marketing3,758 freelancers · 🇷🇸 #2Top 14%
  8. #919Adobe InDesign8,231 freelancers · 🇷🇸 #15Top 11%