Melina H.

Versatile Branding & Design Specialist | 10+ Years Experience I’m a branding and visual identity designer with over 10 years of experience working across culture, music, fashion, and lifestyle brands. In my 20s, I lived and worked internationally, including several years in Bali and later at a renowned agency in Berlin. During that time, I worked closely with the music industry, designing album artwork, full release rollouts, visual campaigns, and art directing music videos. Alongside this, I collaborated on projects for global brands such as Maybelline New York, Coca-Cola, Spotify, Boiler Room, Snipes, as well as numerous fashion brands including Faithfull the Brand and Karl Lagerfeld. My core strength lies in conceptual work, art direction, and storytelling. I specialize in tying ideas, visuals, and narrative together into a cohesive brand world that feels intentional and memorable. I believe people don’t just buy products or services anymore. They connect with stories, meaning, and how a brand makes them feel. Today, I focus primarily on branding, logo systems, and visual identities, while also supporting projects across packaging, merch, book covers, and web assets when it serves the bigger picture. If you’re looking for a creative partner who combines strategic thinking with a strong artistic eye, I’d love to collaborate. You can view selected work at sundayorion.com.