Casey S.

Hello, I’m a designer specializing in web design, graphics, high-end fashion retouching, and SEO. ACHIEVEMENTS • Web Design Delivered end-to-end site builds on Wix, Squarespace, and WordPress, integrating modern UX, mobile-first layouts, booking systems, e-commerce, SEO, and automations. Redesigned outdated sites resulting in measurable boosts to engagement and conversions. • High-End Retouching & Image Quality 15+ years in fashion/beauty retouching with work for Victoria’s Secret, Quebecor World, and Belk. Delivered editorial-grade skin, color, and lighting corrections across thousands of images. Managed quality control for national campaigns with consistent, high-polish output under tight deadlines. • Graphic Design & Creative Direction Designed branded assets, social campaigns, and visual systems for national retailers. Built full identity packages, print collateral, and digital graphics that improved brand consistency and visual impact. • SEO Growth Wins Increased traffic 250 percent for The Red Zone Gym through analytics, keyword strategy, and on-page optimization. Achieved #1 Google ranking for Mae’s Menu via a technical audit, sitemap restructuring, and robots.txt optimization. Specialized in on-page, local, and technical SEO. • Marketing Performance Generated $270K in one year for Burn Boot Camp through digital marketing, PPC, email, and SMS funnels. Developed multi-channel content strategies that increased lead flow and customer engagement. • Data Visualization & Analytics Built 100+ dashboards in Domo and Looker Studio, turning complex data into clear insights used for executive decisions. Built custom graphs for visual storytelling. Automated reporting workflows that improved transparency across marketing and operations. • Professional Background BFA graduate (School of Visual Arts, Silas Rhodes Scholar). Began my career in NYC as a photo editor for Elle Decor and Spin, then moved into retouching for Victoria’s Secret and Ethan Allen. Expanded into graphic design and digital marketing at Belk, creating nationwide retail collateral. Later launched my own agency and a boutique gym, growing Burn Boot Camp to $270K in its first year through organic marketing, paid campaigns, and creative direction. Today I focus on web design, graphic design, high-end fashion retouching, and data visualization while also serving as Client Success Manager and Creative Director at Dynamic Data Group. SKILLS: • Web Design: Wix, Squarespace, WordPress, and Weebly • High-End Fashion Retouching, photo editing, and image quality control (Victoria’s Secret) • Graphic Design, visual design, color theory, and brand aesthetics (BFA) • UI/UX design thinking and modern layout systems • Custom visual assets: illustrations, charts, SVG graphics, and 3D elements • On-page, off-page, local, and technical SEO • Pinterest SEO, YouTube SEO, and content optimization • Content creation, organic growth strategy, and keyword research • Google Analytics, Looker Studio, GTM, and data insights • BI development and data visualization • Project management, remote team coordination, and client technical support • XML, HTML, CSS, MySQL fundamentals • Photography, photo manipulation, and creative direction • Advanced AI video generation, AI scene design, and AI creative direction • Strong communication, organized workflow, and client-first delivery Web Platforms • Wix • Squarespace • WordPress • X Theme - Cornerstone Design + Retouching • Adobe Photoshop (high-end retouching) • Adobe Illustrator • Adobe InDesign • Adobe Firefly • Adobe XD • Adobe After Effects • Adobe Premiere Pro SEO + Analytics • Moz • ahrefs • YouTube platform + analytics • Pinterest creator tools • Google Analytics • Google Tag Manager • Google Workspace AI Content Generation & Creative Tools • Sora — advanced AI content creation, video generation, scene design, and creative direction • Adobe Firefly — image generation, enhancement, and design support • GPT Integrations — workflow automation, content generation, and technical prompts • Gemini — research, content development, and ideation • Grok — rapid insights, writing assists, and creative exploration Operations + Collaboration • HubSpot CRM • Asana • Slack • Microsoft Word + Excel Data & Analytics Tools • Domo (advanced graphics, dashboard creation + ETL workflows) • Google Data Studio / Looker Studio (advanced reporting + visualization) Photo + Lighting • Canon DSLR systems • Strobe + studio lighting