Andre K.

The SEO / GEO market is splitting in two right now: people who write content, and people who think strategically about how content gets found in Google, in ChatGPT, in Perplexity, in Google AI Overviews. I belong to the second group. Content is the output. Strategy is the work. I'm André: multilingual, operating worldwide. Two formal finance qualifications (banking & finance professional + certified investment advisor). 16+ years inside the online-market, 13+ years producing content full-time. _____ What I deliver I look at the company first: positioning, monetization, target customer, regulatory frame, where the moat is and where it leaks. Then the market: who's ranking, who's being cited inside ChatGPT and Perplexity, what the SERP and AI-search landscape really looks like, where competitors own the conversation and where they've left it open. From there I build the strategy. The URL architecture, the pillar and cluster plan, the editorial roadmap, the schema and GEO layer and only then do I start filling it with content. - Market analysis & competitor positioning: SERP landscape, AI-search citation landscape, keyword opportunity maps, content gaps. - Site & URL architecture: how the domain is structured, how pillar pages and topic clusters relate, how internal authority flows, how everything is laid out so Google and the generative engines can crawl, parse and cite it. - SEO + GEO content: answer-first design, FAQ/HowTo/Article schema, llms.txt, citation-ready formatting for ChatGPT, Perplexity and AI Overviews. German or English, native voice either way. I build (if needed) the SEO/GEO strategy first, then fill it with content. Market analysis, site & URL architecture, content plans, execution. Track record 500+ articles ranked in Google's Top 3 1,000+ in Top 5 3,000+ articles published across 30+ industrys Partners include: Audi, Lufthansa, Kraken, Coinbase, Wise, Revolut, Nivea, Tefal, Krubs, Bitpanda, Plus500, FXStreet, Finanzen.net, Business Insider, The Wall Street Journal, ETF Capital, Exiap Where this market is moving Classic SEO isn't the full game anymore. A growing share of search now resolves inside an AI Overview, a Perplexity citation or a ChatGPT answer, never reaching a blog. The teams that win the next two years are the ones who build for both classic SERPs and generative engines, in the same content architecture. That's the work I do now.