Zoie W.

I help e-commerce and lead-generation businesses improve paid media performance across Google Ads, Performance Max, Shopping, Search, Microsoft Ads and paid social. I have 10+ years of hands-on digital marketing experience across Japan, Taiwan, the US, Australia and broader APAC. I work directly inside accounts — from campaign structure and search terms to bidding, budget allocation, GA4/GTM, conversion tracking and performance analysis. Selected experience: • Managed 800+ campaigns for a major Japanese hotel group with JPY 14M+ monthly media spend, achieving +40% revenue and -16% CPR YoY. • Ongoing management of an international Japanese sports e-commerce brand across Google Ads, Yahoo! JAPAN, Meta and Microsoft Advertising. • Launched and optimized Performance Max for a US e-commerce brand, using GA4 data to prioritize higher-converting regions. • Built Google Ads, GA4 and GTM from scratch for a US local-service business. • Reallocated budget for an Australian lead-generation client toward stronger-performing channels, helping achieve a record high in phone enquiries. My strongest area is understanding what is actually driving performance and deciding what should be scaled, reduced or restructured — rather than simply following platform recommendations. I can help with: Google Ads audits and ongoing management Search, Shopping and Performance Max Search-term and negative-keyword strategy Budget and bidding optimization GA4 / GTM and conversion tracking Merchant Center and e-commerce performance analysis Lead-generation performance and conversion quality Japan / APAC campaign management and localization Languages: Mandarin (native), English (business/fluent), Japanese (JLPT N1). I am open to ongoing account management, audits, tracking projects and performance consulting, especially for e-commerce, lead generation and Japan/APAC market work.