Lawrence S.

⭐⭐⭐⭐⭐ # E-commerce Strategist & Operator | Shopify Web Design, CRO, Klaviyo Email Marketing I help e-commerce brands build, manage, and optimize the systems that turn traffic into revenue. I started in web design, but working closely with e-commerce brands changed the way I approach websites. A store is not just a website. It is a living system involving product presentation, customer journeys, conversion, email, operations, retention, inventory, and the tools that connect everything. That is where I work best. I combine e-commerce strategy, Shopify development, CRO, lifecycle marketing, and day-to-day store operations to help brands build better systems and make their existing traffic work harder. WHAT I CAN HELP WITH ⚡ **E-commerce Operations & Store Management** Shopify administration, product uploads, merchandising, inventory workflows, marketplace management, troubleshooting, integrations, and ongoing store support. ⚡ **Shopify Development & CRO** Store builds, redesigns, product pages, landing pages, Liquid/CSS/HTML customization, PageFly/GemPages, UX improvements, conversion audits, and performance optimization. ⚡ **Retention & Lifecycle Marketing** Klaviyo and Omnisend strategy, flows, segmentation, campaign planning, email design, customer journeys, and retention optimization. ⚡ **Amazon & Marketplace Operations** Seller Central management, product listings, A+ Content, inventory, PPC support, and marketplace optimization. ⚡ **AI-Enhanced Research & Optimization** Competitor research, customer journey analysis, content frameworks, operational workflows, and structured, AI-assisted research to identify opportunities faster. ### RESULTS I HAVE CONTRIBUTED TO 📊OSMO | Shopify E-commerce** Helped take the business from zero to **$500K in 6 months**, contributing to a 300% revenue increase and 150% customer growth through Shopify development, product-page optimization, SEO, content, email marketing, and e-commerce operations. 📊ElevateSport | Shopify + Klaviyo** Generated a **37% increase in email-attributed revenue** through Klaviyo flow automation, competitor research, product personalization, and custom Liquid/JS development. 📊Artovida | Amazon POD** Contributed to a 40% sales increase while reducing ad spend by 25% through listing optimization, keyword research, and PPC strategy. 📊OceanBox | Lifecycle Marketing** Built and managed email campaigns, flows, segmentation, and promotional strategy, with email consistently contributing around **50% of monthly brand revenue**. PLATFORMS & TOOLS Shopify • Shopify Liquid • Klaviyo • Omnisend • Amazon Seller Central • WooCommerce • Etsy • TikTok Shop • Walmart • Printful • Gooten • TeeinBlu • Google Analytics • Google Merchant Center • Meta Commerce Manager • WordPress • PageFly • GemPages • Figma • HTML/CSS/JS I’m comfortable stepping into an existing operation, figuring out what is working, identifying what is getting in the way, and then actually doing the work to improve it. Whether you need someone to manage the store, improve the customer journey, build a better product page, optimize your email system, handle marketplace operations, or connect the pieces together, I bring both the **strategic thinking and hands-on execution. If you need an e-commerce partner who can build, operate, and continuously improve the system behind your store, let's talk.