Jamie S.

I’m a Senior Lifecycle Marketing Consultant with 20+ years of experience building and optimizing email, CRM, and customer engagement programs for brands, agencies, and technology companies. I help organizations improve retention, engagement, and revenue through strategic lifecycle marketing programs, including email campaigns, automated customer journeys, SMS, push notifications, and in-app messaging. My experience spans the full customer lifecycle — from strategy and segmentation to campaign execution, testing, analytics, deliverability, and marketing operations. I have led more than 15 successful email platform migrations and specialize in helping teams improve their customer engagement strategy, optimize performance, and build scalable marketing programs. Areas I support: • Lifecycle marketing strategy and customer journey development • Email marketing strategy and automation • CRM segmentation and personalization • Email platform migrations and implementations • Deliverability optimization and email performance audits • Campaign planning, copy strategy, testing, and reporting • Marketing operations and process improvements • Cross-functional project and program management I bring a combination of strategic leadership, technical expertise, and hands-on execution to help companies build effective lifecycle programs that drive engagement and retention.