Keli D.

I help B2B companies build and execute go-to-market and sales strategies, from identifying the right prospects and developing the messaging through outbound execution, pipeline management and closing. I have 20+ years of B2B sales and marketing experience, along with an MBA. Prior to becoming an independent consultant, I spent 15 years with an industrial services company through a series of mergers and acquisitions, ultimately becoming part of Danos, a large enterprise organization. During that time, I worked in marketing, outside sales, sales leadership and operations, including serving as Director of Sales & Marketing. Since 2020, I’ve worked independently with founder-led and growth-stage B2B companies across healthcare, technology, HR, energy and professional services. My work includes: • Go-to-market and outbound strategy • ICP development and prospect targeting • Positioning and sales messaging • Prospecting and lead qualification • Cold email, LinkedIn and phone outreach • Discovery calls and sales presentations • Pipeline and CRM management • Sales process development • Proposals, objection handling and closing • Sales collateral and pitch development • Market and competitor research I work both strategically and hands-on. I can build the sales process, execute it myself, support an existing team, or help determine what is and isn’t working and make adjustments based on what we learn. For example, I built and executed the outbound strategy for Junum, a healthcare technology company. Through cold outreach, I identified and ultimately brought on their second major health system client. My experience also includes industrial staffing, HR/payroll, SaaS and technology-enabled services, industrial and energy services, healthcare, financial and other professional services. I have worked through Upwork for more than five years and maintain a 100% Job Success Score. I work on an hourly basis only and do not accept commission-only engagements.