Kseniia S.

Most businesses run Google Ads. Very few turn it into a predictable revenue system. The problem is not the platform. It is structure, data, and decision-making. I’m a Google Ads and Analytics expert with 7+ years of experience helping eCommerce and service-based businesses scale through performance marketing, advanced tracking, and AI-supported optimization. I build Google Ads systems that increase ROAS, reduce CPA, and turn paid traffic into a consistent and profitable growth channel. If your Google Ads feel expensive, inconsistent, or hard to scale, I fix that at a structural level. 📊 Proven Google Ads & Performance Results My Google Ads and performance marketing systems help clients: • Increase ROAS through structured Google Ads optimization • Reduce CPA and eliminate wasted ad spend • Identify hidden growth opportunities in existing campaigns • Improve conversion tracking accuracy using GA4 and Google Tag Manager • Scale campaigns with consistent, data-driven decisions This is not about running ads. This is about building a system that drives predictable profit. ⚙️ My Framework: Data-Driven Performance System I use a structured approach to Google Ads and performance marketing: 1. Account Structure and Strategy Google Ads campaigns aligned with business goals, margins, and scaling potential 2. Full-Funnel Campaign Design Search, Performance Max, Display, and remarketing aligned with the customer journey 3. AI-Supported Optimization AI used for faster testing, bid adjustments, and performance insights 4. Manual Strategic Control All key decisions, messaging, and scaling logic are managed manually 5. Tracking and Attribution GA4 and Google Tag Manager setup for accurate, reliable performance data 6. Continuous Testing and Scaling A/B testing across creatives, bidding strategies, and audiences 🚨 Why Most Google Ads Campaigns Fail Underperforming Google Ads usually come from: • Weak account structure and no clear strategy • Inaccurate or incomplete tracking • Over-reliance on automation without control • No testing or scaling framework • Decisions based on incomplete data The result is campaigns that spend budget but do not generate profit. I fix this by building structured, data-driven systems designed for scale. 🧩 Google Ads & Performance Marketing Services: • Google Ads management (Search, Display, Video, Performance Max) • Google Merchant Center and feed optimization • Cross-platform strategy (Google Ads, Meta Ads, Bing Ads) • Conversion tracking setup using GA4 and Google Tag Manager • Campaign audits and full account restructuring • A/B testing of ads, creatives, and bidding strategies • Remarketing funnels and audience targeting • Performance analysis and reporting focused on ROI Every decision is tied to measurable business outcomes. 💡 AI in Performance Marketing AI is not a replacement for strategy. I use AI to: • Accelerate testing and optimization • Identify patterns and opportunities faster • Improve forecasting and decision-making But all strategic decisions are based on business context, margins, and long-term growth goals. 🧰 Tech Stack Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Meta Ads, Bing Ads. 🎯 Who I Work With Best fit: • eCommerce and service-based businesses • Companies actively investing in Google Ads • Teams that want structured growth, not guesswork • Businesses focused on ROI, scalability, and long-term profitability If you need basic campaign setup, I am not the right fit. If you want a Google Ads system built for predictable growth, we should talk. 🚀 Free 15-Minute Strategy Call I offer a free strategy call where I: • Review your current Google Ads performance • Identify key issues and missed opportunities • Outline a clear plan to improve results No fluff. Just actionable insights. Send me a message and let’s turn your Google Ads into a scalable growth system. Last updated: April 3, 2026