Syeda H.

Amazon PPC has evolved beyond simple bid adjustments and keyword harvesting, success now requires enterprise-level campaign structuring, profitability modeling, and advanced data analysis. That’s exactly where I come in. This is Syeda, a Top-rated Plus Upwork talent with 6+ years managing portfolios exceeding $700K/month in ad spend and scaling brands to $70M+/year in revenue, I specialize in building systematic, data-driven PPC frameworks that maximize visibility, control TACoS, and drive sustainable ranking velocity. 🔹 Core PPC Capabilities: Advanced Campaign Architecture: Segmentation by match type, branded vs. non-branded, ASIN targeting, and audience layers across Sponsored Products, Brands, and Display. Bid Automation & Algorithmic Adjustments: Deployment of AI-driven tools (Scale Insights, Perpetua, Adtomic) combined with manual overrides for surgical control on high-traffic terms. Placement & Modifier Optimization: Precision tuning of Top-of-Search and Product Page placements to balance visibility vs. ACOS efficiency. Profitability-First Strategy: Net margin modeling across SKUs, with ad spend allocation tied to contribution margin, ensuring growth doesn’t erode profits. Ranking Acceleration: Structured launch strategies leveraging Search Query Performance (SQP), keyword indexing velocity, and review acquisition programs. DSP & International Expansion: Cross-marketplace PPC execution (US, EU, UK, CA) and DSP retargeting funnels for brand awareness and repeat purchase growth. 🔹 Tools & Analytics Proficiency: Expert-level command of Helium10, DataDive, Scale Insights, Perpetua, Adtomic, Jungle Scout, and Amazon Brand Analytics (SQP, Category Insights, Market Basket). I combine tool-based automation with custom reporting dashboards (Excel/Looker Studio) for real-time monitoring of ACOS, TACoS, ROAS, CTR, CVR, and contribution margins. 🔹 Track Record Scaled Morphea Beds, Angel Brand, AMS Fireplace, United Auto, and 290+ private label brands. Delivered a 91% success rate across launches and growth projects, with ACOS reductions averaging 18–25% while increasing sales velocity. Built international PPC systems for brands expanding across US, UK, DE, FR, IT, ES, and CA marketplaces. 🔹 Why Work With Me I bring a C-suite level PPC framework. not just campaign management. Every decision is tied to measurable KPIs: ACOS, TACoS, contribution margin, and ranking momentum. My approach ensures ad spend drives profitable scale, protects margins, and positions your brand for category leadership. 📈 If your goal is scaling from 7-figures to 8-figures, or bringing enterprise discipline to an underperforming PPC portfolio, I can design and execute the roadmap. Let’s discuss how to turn your ad spend into a predictable growth engine.