Ariadna R.

Are your sales, marketing, and operations systems slowing growth instead of enabling it? I help B2B companies and professional services firms design and scale revenue operations systems using HubSpot as the core CRM—augmented with AI-powered automation via Make, n8n, and custom integrations. The result: cleaner data, faster pipelines, fewer manual processes, and systems that scale without adding headcount. I don’t “set up tools.” I architect end-to-end GTM systems that align people, process, and technology. What Makes Me Different Most HubSpot consultants focus on individual workflows or campaigns. I operate at the RevOps and systems architecture level, ensuring that every automation, integration, and AI enhancement supports the full revenue lifecycle—from lead acquisition to closed-won to retention and expansion. My approach is: • Process-first, not tool-first • Platform-native, with HubSpot as the system of record • Automation-driven, but governed and maintainable • Built for scale, not quick fixes What I Help You Solve ✔ Fragmented sales, marketing, and operations data ✔ Manual processes consuming 10–25+ hours per week ✔ Poor lead routing, scoring, and lifecycle visibility ✔ CRM systems that don’t reflect how your business actually sells ✔ “Automation spaghetti” built without governance or ownership Core Services 🔹 HubSpot Architecture & Revenue Operations • HubSpot CRM, Marketing, Sales, Service & Operations Hub • Custom data models (objects, properties, associations) • Lifecycle stages, lead status, deal pipelines, and governance • Fit + intent lead scoring frameworks • Dashboards, attribution, and RevOps reporting • Data hygiene, deduplication, and process documentation 🔹 GTM Automation & AI Enablement • Make and n8n automation (multi-step, production-grade workflows) • CRM-centered automation (not siloed Zaps) • AI-assisted lead enrichment, scoring, routing, and outreach • Human-in-the-loop approvals and error handling • API-based integrations, webhooks, and custom logic where needed 🔹 Systems Integration • HubSpot ↔ outbound tools (Apollo, sales engagement, enrichment) • HubSpot ↔ marketing platforms, scheduling, billing, and ops tools • Cross-platform data synchronization with guardrails and logging • Scalable automation patterns your team can maintain How I Work • Start with process and revenue flow, not software features • Design clean, documented systems with clear ownership • Build automations that are resilient, observable, and scalable • Communicate clearly with Loom walkthroughs and structured handoff I often act as a fractional RevOps and automation partner, supporting teams during growth, system redesigns, or post-implementation cleanup. Ideal Client Fit I work best with B2B companies and professional services firms that: • Rely on HubSpot as a core revenue system • Have complex sales or service workflows • Need automation but also governance and visibility • Value long-term systems over short-term hacks If you’re looking for someone to simply “build a workflow,” I may not be the best fit. If you want a revenue system that actually supports scale, we’ll work well together. Next Steps Send me a message with: • Your current CRM and automation stack • Where your revenue process is breaking down • What scale looks like for your business in the next 6–12 months I’ll help you design a system that supports it—without chaos.