Sauleh A.

Google ads expert helping restoration companies, roofing contractors, HVAC businesses, remodeling, and other home service companies generate high-quality leads through Google Ads, Local Services Ads (LSA), landing page optimization, and call tracking systems. My approach goes beyond campaign setup. I focus on understanding how leads move through your business, identifying where opportunities are being lost, and building systems that attract the right customers while reducing wasted ad spend. A few recent results: • Generated 43 leads per month for a water damage restoration company while reducing cost per lead from $214 to $96 within 90 days. • Increased conversion rate from 8.2% to 18.6% for a roofing contractor and reduced cost per conversion by 42% over 4 months. • Managed over $250,000 in Google Ads spend across local service businesses while improving lead quality and conversion tracking accuracy. Services I provide: • Google Ads campaign setup and management • Google Ads optimization and scaling • Local Services Ads (LSA) setup and optimization • Lead quality optimization • Call tracking and attribution • Conversion tracking (GA4, Google Tag Manager, CallRail) • Landing page audits and conversion optimization • Keyword research and search term optimization • Local PPC campaigns for service-area businesses • Performance reporting and analysis What sets me apart is my focus on lead quality rather than lead volume. Many PPC managers optimize for clicks and traffic. I focus on the metrics that actually impact your business: • Qualified leads • Phone calls • Booked jobs • Cost per lead • Conversion rates • Return on ad spend I pay close attention to search terms, conversion tracking, call quality, location targeting, and landing page performance because small details often have the biggest impact on campaign profitability. Whether you're launching a new campaign, improving an underperforming account, or looking to scale profitable campaigns, I bring a detail-oriented and data-driven approach to every project. If you're looking for a Google Ads specialist who understands home service lead generation, call tracking, LSA management, conversion attribution, and operational PPC optimization, I'd be happy to discuss your goals.