Ahmed M.

Most SEO programs underperform because effort is spread across too many low-impact tasks. I identify the work that drives leads and revenue, then lead its execution. Recent results: 582K organic clicks for Digital Leadership AG (Aug 2022 to Oct 2024) and nearly 30x organic clicks for a Dubai law firm (May 2026). I'm Ahmed, a senior SEO and AEO strategist with more than 8 years of experience, currently completing an MBA in Global Marketing. I've worked with GoDaddy, Emirates NBD, Digital Leadership, Ferretly, CompareBanks, Aquatica USA, Premium Citizen and Al Ramsy Advocates, across eCommerce, SaaS, B2B, legal, finance and local services in the US, UK, Europe and the GCC. Several of my Upwork engagements have run for a year or longer. 🎯 WHAT CLIENTS USUALLY COME TO ME WITH - "We paid for an audit and nothing happened." I sequence every finding by impact and effort, so your team knows what to do next. - "We rank, but it doesn't bring leads." I prioritize commercial intent and track calls, chats, forms and sales in GA4, not rankings alone. - "Traffic is dropping and we don't know why." I compare the last 3 months against the previous 3 by page and query and flag the declines that cost most. - "We publish content but nothing ranks." Usually cannibalization, wrong page types or thin pages. I fix the mapping before adding more. - "We're migrating and can't afford to lose traffic." URL mapping, redirects and post-launch monitoring. 🔍 HOW I WORK I start with your data, not a template. Search Console and GA4 show where you already have authority, what's decaying, where you sit on page two with impressions but no clicks, and where your pages compete with each other. A crawl shows what's blocking growth, and Ahrefs or Semrush show what competitors do that you don't. That becomes a scored roadmap, not a keyword export. Clusters are mapped to the right page type and intent, then scored on demand, difficulty, business value, your current authority and effort. If the weakest site on page one is still far stronger than yours, that keyword waits. You start with what you can win now. Then it gets built: content structures your writers can execute, technical fixes grouped by template for developers, and CRO recommendations for your landing pages. I work directly in WordPress, Shopify and Elementor, alongside your developers and writers, and track every cluster against leads and revenue. 🤖 ON AI SEARCH AEO isn't a separate product. It's the discipline that won featured snippets: answer clearly, cover the topic completely, be a source the system trusts. AI judges authority at topic level, so topical coverage, entities and structure matter more than ever. I treat it as a layer on strong SEO, not a replacement, and I measure it: AI Overview presence and ChatGPT referrals, among the best converting sources in recent projects. 📈 RESULTS - Dubai law firm: from page 7 and about 106 organic clicks a month to 3,104 clicks in 28 days (May 2026). Google organic became the #1 channel at 50.4% of new users. - UAE debt collection agency: organic users grew from 498 to 4,629 (+830%), Jan to Sep 2026 vs the previous period. Organic is now the top lead source. - Aquatica USA, Shopify bathware store: 31.7K clicks in the 6 months after migration. Optimized collections gained 38.7% in clicks while the rest fell 11.7%. - Digital Leadership AG, B2B consultancy, Switzerland: 582K clicks and 38.4M impressions, Aug 2022 to Oct 2023, feeding the consulting pipeline. - Premium Citizen, citizenship by investment: AI Overview presence grew from a handful of keywords to 130+ of 680 tracked in six months. 📋 WHAT YOU GET - SEO roadmaps with weighted priority scoring - Technical SEO audits and Search Console analysis ranked by impact - Keyword clustering and page mapping with cannibalization checks - Competitor gap, link velocity and SERP analysis - Content structures your writers can execute, plus quarterly plans - Migration plans, internal linking audits and eCommerce CRO - Reporting tied to leads, conversions and revenue 🌍 ENGLISH AND ARABIC English is my working language with clients in the US, UK and Europe. I'm also a native Arabic speaker with GCC experience, so for UAE and Saudi businesses I build bilingual keyword research, EN/AR architecture and Arabic content based on how people actually search in Arabic, not translated keywords. 🤝 WHO THIS IS FOR Founders, marketing managers and agencies who want one senior person to own organic growth, whether your team implements or I lead it. I won't guarantee rankings, and I'd be careful with anyone who does. What I will do is tell you what's realistically winnable, in what order, and how we'll know it worked. 👉 Send me your website and what you're trying to achieve, and I'll tell you what I'd look at first.