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Nadica P.
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Nadica P.

Social Media Manager & Brand Growth Strategist | Advertising + Content

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 & 𝐁𝐫𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 ↓ 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗣𝗹𝘂𝘀 ★★★ (𝗧𝗼𝗽 𝟭% 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸) ✔ Strong foundation in Art & Design (BFA) → refined visual judgement ✔ Brand strategy & positioning → not just content, but the thinking behind it ✔ Experience across different industries & platforms ✔ Trend-aware and algorithm-conscious, without chasing shortcuts ✔ Transparent communication 𝙀𝙫𝙚𝙧𝙮 𝙗𝙧𝙖𝙣𝙙 𝙝𝙖𝙨 𝙖 𝙨𝙩𝙤𝙧𝙮, 𝙖𝙣𝙙 𝙄 𝙗𝙚𝙡𝙞𝙚𝙫𝙚 𝙞𝙩 𝙨𝙝𝙤𝙪𝙡𝙙 𝙗𝙚 𝙨𝙚𝙚𝙣, 𝙛𝙚𝙡𝙩, 𝙖𝙣𝙙 𝙧𝙚𝙢𝙚𝙢𝙗𝙚𝙧𝙚𝙙. Artistic background meets brand strategy thinking. The result → brands that don't just look good, they mean something. Built for brands that exist but aren't yet being felt. What separates me from most SMMs is that I work on two levels simultaneously → the 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 (brand positioning, voice, long-term reputation, audience psychology) and the 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧𝐚𝐥 (content, ads, social media management). You get a creative partner who thinks like a strategist and delivers like a full team. BFA-trained, 5+ years in. Every post, ad, and campaign backed by the strategic foundation most brands are missing. 𝗜’𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀, 𝗹𝘂𝘅𝘂𝗿𝘆, 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲, 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲, 𝗱𝗲𝘀𝗶𝗴𝗻 & 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗯𝗿𝗮𝗻𝗱𝘀, 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗯𝘂𝗶𝗹𝗱𝘀 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. ★ 𝐖𝐡𝐚𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐞𝐭𝐬 𝐦𝐞 𝐚𝐩𝐚𝐫𝐭 𝐢𝐬 𝐦𝐲 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐞𝐚𝐜𝐡 𝐩𝐫𝐨𝐣𝐞𝐜𝐭. ★ 𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞? I’m not just a freelancer, I’m your creative partner who’s invested in your success! ➥ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗿𝗼𝗼𝘁𝗲𝗱 𝗶𝗻 𝗔𝗿𝘁 & 𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆: My background as an artist and photographer gives me a natural eye for visual storytelling. For me, creating content is about real connection, starting conversations, growing communities, and making audiences feel seen and valued. ➥ 𝗛𝘂𝗺𝗮𝗻-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: I care about understanding what people respond to and why. I love finding thoughtful, creative ways to build trust, grow engagement, and create content. ➥ 𝙋𝙧𝙤𝙪𝙙𝙡𝙮 𝙗𝙪𝙞𝙡𝙩 𝙬𝙞𝙣𝙣𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙛𝙤𝙧 𝙗𝙧𝙖𝙣𝙙𝙞𝙣𝙜, 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖, 𝙗𝙧𝙖𝙣𝙙 𝙘𝙤𝙣𝙘𝙚𝙥𝙩 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩, 𝙖𝙣𝙙 𝙥𝙖𝙞𝙙 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜, 𝙘𝙖𝙩𝙚𝙧𝙞𝙣𝙜 𝙩𝙤 𝙨𝙢𝙖𝙡𝙡 𝙩𝙤 𝙢𝙚𝙙𝙞𝙪𝙢-𝙨𝙞𝙯𝙚𝙙 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨𝙚𝙨 ➥ 𝗔 𝗹𝗶𝗳𝗲𝗹𝗼𝗻𝗴 𝗹𝗲𝗮𝗿𝗻𝗲𝗿: Whether it’s mastering a new platform or exploring fresh creative techniques. I’m always pushing myself to grow. ➥ 𝗔𝗹𝘄𝗮𝘆𝘀 𝘂𝗽 𝘁𝗼 𝗱𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘁𝗿𝗲𝗻𝗱𝘀/ 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗰𝗵𝗮𝗻𝗴𝗲𝘀: to get your content seen by the right audience. ➥ 𝗠𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗶𝘀 𝗱𝗲𝗲𝗽𝗹𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹: I take the time to understand your vision, your values, and your audience, so we can create content that doesn’t just look good, but feels authentic. ★ 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 𝐁𝐞𝐬𝐭 ➥ Social Media Strategy I don’t just post content ~ I build strategies ➥ Brand Growth Strategy ➥ Brand Positioning & Voice ➥ Marketing Consulting + Strategy Development ➥ Expertise in Instagram Marketing ➥ Real Organic Growth ➥ Creative Campaigns ➥ High-Quality Content ➥ Social Media Designer / Expertise in Editing Video Content ➥ Design and Execute Email Campaigns ➥ Social Media Ads & PPC Advertising Advanced Paid Ad Strategies Google Ads & Meta Ads (FB/IG) Static & Carousel Ad Creation Campaign Optimization & Performance Tracking ➥ Lead Generation & Conversion Optimization ➥ Community Management ➥ Content Calendars & Planning ➥ Brand Storytelling ➥ Analytics & Performance Reporting ➥ Transparent Communication and Reporting with Clients ➥ Experience managing a range of Social Media Platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, Shopify, and Pinterest ➥ Squarespace Assistance ➥ AI Tools & Technology Expertise ➥ AI-Generated Images & Visuals Custom AI-generated visuals for posts and stories ➥ Expertise in AI-assisted images for vibrant and engaging content ➥ AI-Generated Video Content Dynamic, AI-powered video production for brand storytelling ➥ Competitor Research & Market Analysis ➥ Trend Analysis & Content Optimization ➥ CRM Integration & Email Funnel Setup 𝘼𝙡𝙬𝙖𝙮𝙨 𝙧𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝙖 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚 𝙖𝙣𝙙 𝙗𝙧𝙞𝙣𝙜 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙚 𝙫𝙞𝙨𝙞𝙤𝙣𝙨 𝙩𝙤 𝙡𝙞𝙛𝙚! So, if you see this, you are in the right place. 𝗪𝗲 𝗮𝗿𝗲 𝗮 𝗺𝗮𝘁𝗰𝗵 𝗶𝗳... You're a founder starting from zero, a CEO ready to rebrand and scale. Whether you're growing your first 1K followers or scaling a six-figure brand. Or a business that exists but isn't being felt yet. Any stage. Real ambition. I'll help you build a social media presence and brand strategy rooted in creative direction and real growth.

🇲🇰Prilep, North Macedonia$55/hr100% JSS5.00 (5)Since Mar 2021

Earnings and projects

MRR
$198

Last 6 months ÷ 6

World#113,762 / 412k
🇲🇰Country#388 / 1,526
Revenue, last 30 days
$0

Last 6 months: $1.2k

Total earnings
$55k

Billed in all: $56k

World#70,229 / 412k
🇲🇰Country#266 / 1,526
Per project
$9.2k

$396 in the last 6 months

World#17,686 / 412k
🇲🇰Country#47 / 1,526
Projects, last 6 months
3

Across 4 contracts

50% fixed50% hourly
World#66,479 / 412k
🇲🇰Country#209 / 1,526
Projects in all
6

Across 7 contracts

57% fixed43% hourly
World#250,290 / 412k
🇲🇰Country#961 / 1,526

Earnings, last 30 days

$55.7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$54k$55k$56k$57kOct 8Oct 23Nov 7

Skill rankings: Top 26% in Graphic Design

Ranked by MRR among everyone on Upwork with the skill.

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