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Riffat J.

Riffat J.

Klaviyo Email Marketer | Shopify Retention & Lifecycle Marketing

Most Shopify brands have a retention problem. You're spending thousands on Meta Ads, Google Ads, or influencers to acquire customers... …but after that first purchase, most of them never come back. That's where the biggest revenue opportunity is hiding. If your email and SMS channels aren't generating 25–40% of your total store revenue, you're leaving predictable, high-margin revenue on the table. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗰𝗼𝗺𝗲 𝗶𝗻. I'm a Klaviyo Retention Marketing Specialist helping Shopify and DTC brands build automated email and SMS systems that increase repeat purchases, customer lifetime value, and long-term profitability. 👉 I don't send random campaigns. I build lifecycle marketing systems that turn first-time buyers into loyal customers. 𝗪𝗵𝗮𝘁 𝗜 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲 𝗜𝗻 ✔ 𝗞𝗹𝗮𝘃𝗶𝘆𝗼 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 Advanced flow setups designed to generate consistent, trackable revenue. ✔ 𝗘𝗺𝗮𝗶𝗹 & 𝗦𝗠𝗦 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 (𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲-𝗕𝗮𝘀𝗲𝗱) Welcome, post-purchase, upsell, winback, and churn prevention flows. ✔ 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 & 𝗟𝗧𝗩 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Strategies focused on increasing repeat purchases and customer lifetime value. ✔ 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Targeted campaigns using customer behavior, purchase history, and data. ✔ 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 Promotional campaigns aligned with launches, offers, and growth goals. ✔ 𝗘𝗺𝗮𝗶𝗹 𝗔𝘂𝗱𝗶𝘁𝘀 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Fixing underperforming accounts and unlocking hidden revenue. ✔ 𝗭𝗲𝗿𝗼-𝗣𝗮𝗿𝘁𝘆 𝗗𝗮𝘁𝗮 & 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 Building deeper customer relationships and improving retention. 𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗠𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 Most email marketers measure success with: • Open rates • Click rates • Number of campaigns sent I measure success differently. 👉 Revenue. Every email, flow, and automation should contribute to measurable business growth. That's why my strategy focuses on: ✔ Customer lifecycle instead of one-off campaigns ✔ Long-term retention instead of short-term discounts ✔ Revenue per subscriber instead of vanity metrics ✔ Continuous optimization through testing and analytics I build systems that continue generating revenue long after they're launched. 𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗜 𝗪𝗼𝗿𝗸 𝗢𝗻 → DTC brands scaling their retention systems → Shopify stores underperforming on email revenue → Brands launching Klaviyo from scratch → Businesses needing full email & SMS setup → eCommerce stores optimizing flows and campaigns → Growth teams looking to increase LTV and repeat purchases 𝗧𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸 & 𝗧𝗼𝗼𝗹𝘀 Klaviyo Shopify Mailchimp ActiveCampaign Omnisend SMS marketing tools Analytics & tracking tools 𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲 ✔ Proven focus on revenue, not vanity metrics ✔ Experience scaling multiple eCommerce brands ✔ Strong understanding of customer behavior and retention ✔ Data-driven strategy and execution ✔ Clear communication and reliable delivery Most brands think they need more traffic. I help them generate more revenue from the customers they already have. 𝗟𝗲𝘁'𝘀 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗦𝘆𝘀𝘁𝗲𝗺 𝗧𝗵𝗮𝘁 𝗗𝗿𝗶𝘃𝗲𝘀 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 If you're serious about increasing repeat purchases instead of constantly paying for new customers... 𝗦𝗲𝗻𝗱 𝗺𝗲 𝘆𝗼𝘂𝗿 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝘀𝘁𝗼𝗿𝗲 𝗼𝗿 𝗞𝗹𝗮𝘃𝗶𝘆𝗼 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗱𝗲𝘁𝗮𝗶𝗹𝘀. I'll identify where revenue is leaking, recommend the highest-impact improvements, and help you build a retention system that keeps generating sales month after month. Keywords: Klaviyo expert, Shopify email marketing, Klaviyo email marketing specialist, DTC email marketing, ecommerce email marketing, Shopify retention marketing, lifecycle email marketing, customer retention specialist, email automation, SMS marketing, Klaviyo flows, abandoned cart emails, post purchase emails, win back campaigns, customer lifetime value optimization.

🇵🇰Karachi, Pakistan$20/hr100% JSS4.85 (11)Since Apr 2021
GlobeUpwork

Earnings and projects

MRR
$202

Last 6 months ÷ 6

World#113,024 / 412k
🇵🇰Country#15,328 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $1.2k

Total earnings
$3.9k

Billed in all: $4.1k

World#275,693 / 412k
🇵🇰Country#32,232 / 52.9k
Per project
$326

$404 in the last 6 months

World#223,607 / 412k
🇵🇰Country#25,985 / 52.9k
Projects, last 6 months
3

Across 4 contracts

25% fixed75% hourly
World#66,479 / 412k
🇵🇰Country#13,400 / 52.9k
Projects in all
12

Across 13 contracts

54% fixed46% hourly
World#183,649 / 412k
🇵🇰Country#30,371 / 52.9k

Earnings, last 30 days

$4.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4,050$4,100$4,150$4,200Oct 8Oct 23Nov 7

Skill rankings: Top 25% in Email Copywriting

Ranked by MRR among everyone on Upwork with the skill.

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