Ariana P.

★ Top-Rated ★ Google Certified I bring 5+ years of experience in technical analytics — including 4 years working inside a global media agency and a large multinational corporation, plus 2 years as a Top-Rated freelancer on Upwork supporting international clients. Technical Analytics & Tracking Specialist Tech stack: GA4 · GTM (Web & Server-side) · Firebase · BigQuery · Looker · Looker Studio Services: Web & App Tracking · Ecommerce Tracking · Debugging · Attribution Fixes · Server-side Tracking · Training · Documentation · Developer Guides I specialize in building scalable measurement frameworks and fixing complex tracking ecosystems involving paid media, ecommerce, CRMs, and data warehouses. My expertise includes GA4 architecture, Google Tag Manager (web + server-side), ecommerce tracking, UA to GA4 migrations, BigQuery validation, and advanced Looker Studio reporting. I’m particularly strong at diagnosing discrepancies, cleaning legacy implementations, and restoring trust in conversion data. I’ve supported teams across Banking, Real Estate, Retail, Education, SaaS, and Ecommerce environments — collaborating with marketers, developers, and leadership teams. Beyond implementation, I train teams in GA4 and Firebase, create structured documentation, and develop developer-ready tracking guides to ensure long-term scalability. If you need clean tracking, reliable data, and a scalable analytics foundation — let’s build it properly.