Carlos S.

• Conduct end-to-end technical audits and configuration of Google Analytics accounts (GA4), ensuring accurate data collection and reporting. • Design and implement robust tag management solutions using Google Tag Manager (GTM), including custom triggers, variables, and data layer architecture. • Configure and integrate Consent Management Platforms (CMPs) to ensure full GDPR/CCPA compliance across client properties. • Perform rigorous QA and technical validation of tracking setups using Chrome DevTools — analyzing JavaScript execution, network payloads, and cookie behavior. • Debug and verify network calls (POST/GET requests) to guarantee data integrity and reliable event tracking across all touchpoints. • Define strategic KPIs aligned with business goals and build automated performance dashboards using Looker Studio, Excel, and Google Sheets. • Lead analytics projects end-to-end, collaborating cross-functionally to continuously improve data governance, tracking standards, and reporting workflows.