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Cruz Z.
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Cruz Z.

Media Buyer - Paid Media - PPC | Google Meta Tiktok Ads Specialist

You’re spending on ads but not seeing real results — I help you fix that. I create and optimize Facebook & Instagram campaigns that turn wasted ad spend into consistent sales and measurable growth. I’m Cruz Zabala, a Media Buyer and digital strategist with 5+ years of experience creating and scaling ROI-driven campaigns for online businesses. I specialize in eCommerce growth and high-quality lead generation through data-driven ad strategies that convert. ✅ Proven eCommerce ad funnels that drive real sales ✅ Expert Media Buyer for Meta Ads, Google Ads & TikTok Ads ✅ Advanced pixel setup & conversion API tracking ✅ Cart abandonment recovery & retargeting funnels ✅ Experience with Shopify, WooCommerce, and Wix ✅ Strong synergy between Meta & Google Ads for maximum ROAS ✅ Skilled in Excel, Google Sheets, Looker Studio, and CRM tools for in-depth performance analysis and reporting As a Media Buyer, my focus is clear: turn ad spend into measurable profit. I combine strategy, data, and creative testing to build campaigns that actually sell. 📩 Ready to scale your business with ads that convert? Let’s talk.

🇪🇨Guayaquil, Ecuador$15/hr100% JSS5.00 (2)Since Apr 2021
GlobeUpwork

Earnings and projects

MRR
$10

Last 6 months ÷ 6

World#171,899 / 412k
🇪🇨Country#315 / 636
Revenue, last 30 days
$0

Last 6 months: $62

Total earnings
$1.6k

Billed in all: $1.7k

World#355,145 / 412k
🇪🇨Country#575 / 636
Per project
$314

$62 in the last 6 months

World#227,140 / 412k
🇪🇨Country#350 / 636
Projects, last 6 months
1
0% fixed100% hourly
World#128,095 / 412k
🇪🇨Country#224 / 636
Projects in all
5

Across 6 contracts

17% fixed83% hourly
World#266,044 / 412k
🇪🇨Country#328 / 636

Earnings, last 30 days

$1.7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,680$1,700$1,720$1,740Oct 9Oct 24Nov 8

Skill rankings: Top 42% in Facebook

Ranked by MRR among everyone on Upwork with the skill.

  1. #304Pixel Setup & Optimization593 freelancers · 🇪🇨 #2Top 51%
  2. #660Meta Pixel1,020 freelancers · 🇪🇨 #3Top 65%
  3. #967Instagram Ad Campaign1,727 freelancers · 🇪🇨 #2Top 56%
  4. #1,283TikTok Ad2,322 freelancers · 🇪🇨 #3Top 55%
  5. #2,357Facebook5,550 freelancers · 🇪🇨 #5Top 42%
  6. #2,544PPC Campaign Setup & Management5,012 freelancers · 🇪🇨 #3Top 51%
  7. #2,938Facebook Ads Manager6,091 freelancers · 🇪🇨 #9Top 48%
  8. #3,118HighLevel5,169 freelancers · 🇪🇨 #7Top 60%