Arlene Joy M.
Influencer Marketing Manager | Helping DTC Brands Drive More Sales
Are you investing in influencers but not seeing enough sales? You're not alone. Many DTC brands spend time and money finding creators, sending products, and managing campaigns—only to end up with views and engagement instead of customers. 𝗜 𝗵𝗲𝗹𝗽 𝗗𝗧𝗖 𝗯𝗲𝗮𝘂𝘁𝘆, 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲, 𝗮𝗻𝗱 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗯𝗿𝗮𝗻𝗱𝘀 𝗳𝗶𝗻𝗱, 𝘃𝗲𝘁, 𝗿𝗲𝗮𝗰𝗵, 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝘁𝗵𝗮𝘁 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻, 𝗨𝗚𝗖, 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. Rather than choosing creators based only on follower count, I focus on finding creators who are a strong fit for your product, audience, and brand—and who have the potential to influence purchasing decisions. 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽: 🔎 𝗖𝗥𝗘𝗔𝗧𝗢𝗥 𝗦𝗢𝗨𝗥𝗖𝗜𝗡𝗚 & 𝗩𝗘𝗧𝗧𝗜𝗡𝗚 • Instagram & TikTok creator research • Micro & nano-influencer sourcing • Creator discovery and prospecting • Audience, niche, and content-fit analysis • Engagement and profile checks • Competitor influencer research • Creator list building • Contact information research • Creator qualification and prioritization 📩 𝗜𝗡𝗙𝗟𝗨𝗘𝗡𝗖𝗘𝗥 𝗢𝗨𝗧𝗥𝗘𝗔𝗖𝗛 & 𝗣𝗔𝗥𝗧𝗡𝗘𝗥𝗦𝗛𝗜𝗣𝗦 • Personalized Instagram DM outreach • Email outreach • Creator follow-ups • Partnership inquiries • Ambassador prospecting • Response and approval tracking • Creator communication • Collaboration coordination 📈 𝗜𝗡𝗙𝗟𝗨𝗘𝗡𝗖𝗘𝗥 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 • Campaign planning and coordination • Creator briefs and requirements • Product seeding coordination • Creator deliverable tracking • Campaign communication • Influencer relationship management • Campaign status tracking 📱 𝗨𝗚𝗖 & 𝗖𝗥𝗘𝗔𝗧𝗢𝗥 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 • UGC creator research • UGC prospecting • Creator content research • UGC collection and organization • Content deliverable tracking • Story and tag monitoring • Identifying creators who are a strong fit for ongoing content partnerships 💰 𝗣𝗘𝗥𝗙𝗢𝗥𝗠𝗔𝗡𝗖𝗘 & 𝗧𝗥𝗔𝗖𝗞𝗜𝗡𝗚 • Tracking links and discount codes • Creator-level performance tracking • Click and conversion monitoring • Campaign performance tracking • Identifying high-performing creators • Identifying underperforming partnerships • Performance reporting and insights • Recommendations for future creator partnerships 𝗠𝘆 𝗴𝗼𝗮𝗹 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: 𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗺𝗼𝘀𝘁 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲—𝗮𝗻𝗱 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝘄𝗼𝗿𝘁𝗵 𝘀𝗰𝗮𝗹𝗶𝗻𝗴. I don't believe the goal of influencer marketing is simply to get more views. The goal is to turn creator attention into 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 I specialize in supporting 𝗗𝗧𝗖 𝗮𝗻𝗱 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀, particularly: 𝗕𝗲𝗮𝘂𝘁𝘆 | 𝗦𝗸𝗶𝗻𝗰𝗮𝗿𝗲 | 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 | 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗖𝗮𝗿𝗲 | 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 | 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 I'm a particularly strong fit if you already have a product that sells and want to build a more organized, consistent influencer acquisition channel. If you're looking for someone to simply scrape influencer profiles or send hundreds of generic messages, I'm probably not the right fit. If you want someone who can take ownership of the 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝘀𝗼𝘂𝗿𝗰𝗶𝗻𝗴, 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵, 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 behind your influencer program, I'd be happy to help. 𝗟𝗲𝘁'𝘀 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗮𝗻 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗴𝗿𝗼𝘄 𝘄𝗶𝘁𝗵.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.2k
Billed in all: $11,512$12k
$635 in the last 6 months
Across 9 contracts
Across 41 contracts
Earnings, last 30 days
Skill rankings: Top 13% in Influencer Shoutout
Ranked by MRR among everyone on Upwork with the skill.
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