Leslie C.

I help DTC and consumer brands launch and grow, combining 8+ years of brand management and go-to-market experience in FMCG, personal care and skincare with hands-on performance marketing on Meta. Selected results • Managed a $2M+ annual paid media account at Caudabe, a premium DTC consumer tech brand, across the US, UK and international markets: +82% YoY ROAS while scaling volume, and -28% CPA • Led the go-to-market and 360 relaunch of a nappy brand at Softys: +8.5% sales nationwide, category leader in the traditional channel ahead of Huggies and Pampers, and #2 in supermarkets • Created a new skincare brand for the US market at Farmapiel and launched 5 products • $100K+ earned and 13 projects completed on Upwork Growth & performance • Meta Ads strategy, setup and scaling (Facebook & Instagram) • Creative strategy and structured ad testing: angles, hooks and messaging • Audience segmentation and full-funnel campaign architecture • Shopify store, product listing and user-journey optimisation to lift conversion • CRM and retention flows in Klaviyo Brand & go-to-market • Go-to-market strategy for new brands, products and markets • Market research, consumer insights and competitive analysis • Product development, brand positioning, tone of voice and branding • Pricing, channel and launch planning (retail and e-commerce) • 360 campaigns across ATL, BTL and digital • Fractional marketing leadership: strategy, budgets and KPIs, working with in-house teams, agencies and freelancers Background At Softys, I led the go-to-market for a relaunched nappy brand, from the product upgrade through to the full 360 campaign across ATL, digital, in-store and trade, and developed and launched premium wet wipes and baby swim nappies. At Farmapiel, I built a US skincare brand from scratch: market research, positioning, tone of voice, branding and launch strategy, followed by paid campaigns on Meta, CRM, agency coordination and listing optimisation. Earlier, marketing at Faber-Castell. I'm a formally trained marketer: BA in Administration & Marketing (UPC, Peru) and MA in International Marketing & Media Management (HMKW, Germany). UK-based and bilingual English/Spanish, working across UK, US, Spain and LATAM markets. How I work I start with an audit of your data, channels and creative, then share a clear plan with priorities and KPIs before touching budgets. You get regular reporting in plain language: what worked, what didn't, and what comes next. Launching a product, entering a new market or want more efficient growth on Meta? Send me a message with where you are and what you want to achieve.