Leslie C.

Meta Ads & Paid Media | Performance Marketing & Campaign Strategy

Paid social and e-commerce growth specialist with 8+ years of international marketing experience. Recently managed $2M+ in annual paid media spend across US, UK and international markets for a premium DTC consumer tech brand, delivered +82% YoY ROAS improvement and -28% CPA reduction while scaling volume. Skilled in full-funnel campaign strategy, paid social advertising, creative testing, audience segmentation and CRM retention via Klaviyo. Proven track record of driving customer acquisition, conversion rate optimisation and measurable e-commerce growth for D2C brands. Why work with me: I bring a combination of practical experience and academic expertise, providing a holistic approach to marketing challenges. My experience allows me to provide in-depth analysis and strategic planning tailored to your company's needs.