Hatem B.

The year is 2026… and everyone and their grandma is a “Creative Strategist” and “Meta Ads Media Buyer.” 😱🏢 But if you’re actually looking for someone who can consistently produce winning creatives, lower your CAC, and scale your ad account profitably… I might be the only person here who can deliver exactly that. Bold claim? 😎 Sure. But let me explain. My name’s Hatem and I specialize in paid social creative strategy, media buying, and creative production — specifically lowering CAC with direct-response, psychology-driven ad copy, creative frameworks, and strategic scaling. That means the whole enchilada: ✅ FBI-level market and competitor research that digs deep into your niche’s mass-market desires. I identify the avatars most likely to spend with you, using review mining, Reddit deep dives, and forums most marketers have never heard of. ✅ Ad copy that persuades now and influences later. (Real ones know there’s a difference between persuasion and influence.) ✅ Creative briefs that give designers & editors everything they need to produce autonomous mini money-generating machines (aka ads, but that’s boring). ✅ Creative production for both video ads (UGC-style, direct-response, scripted) and static image ads — all built to stop the scroll and get the click. ✅ Creative testing frameworks that adapt based on your ad spend and business stage. ✅ Scaling methods for 2025+ focused on congruence across your funnel with avatar-specific landing pages & creatives. Why I’m different from 99% of “Creative Strategists” & “Media Buyers” Anyone can whip up a script with GPT, copy a competitor’s ad, and cross their fingers. But the moment you ask them, “How do I take this from good to great?” 🧐 “What’s the next iteration for this winning ad?” 🧐 “What angles/ concepts should I prioritize?” 🧐 “How should I go about testing new landing pages/ offers?” 🧐 …they go blank. 🫠 Here's what actually matters: Do they know what a winner looks like before it wins? (I do — because I’ve analyzed thousands of winning ads, sales pages, and VSLs, and studied more persuasion books than I care to admit.) Can they prioritize what to test first? (I can — meaning we find winners faster and save you money.) Can they balance creativity with data? (I do — every angle, script, and creative is backed by performance data and audience psychology.) Do they have a proven process to turn a decent ad into a top performer? (I do — my proprietary multi-variable testing framework has done it over and over.) My Process When you work with me, here’s what happens: Deep-dive call to dissect your business, your customers, and your goals. Research & creative questionnaire / form to uncover your most profitable angles & customer avatars. Avatar-specific testing plan — one avatar at a time, so we know exactly what’s working and why. Creative production for videos & statics, so we’re not just guessing — we’re launching proven, high-converting concepts. Continuous iteration to keep ads fresh, winning, and scaling. But here’s the catch: I don’t work with just anyone. To qualify, you must: Spend at least $30K/month on ads. Have a business on solid footing and be serious about scaling. Be willing to test, iterate, and push for growth. Be respectful. If that’s you, send me an invite to your job and let’s get this party started. 🔥