Melanie L.

I’m a senior graphic designer with 8+ years of experience helping brands translate ideas, strategy, and business goals into clear, distinctive visual communication. My background includes in-house roles at marketing and branding agencies, and I now work with international clients across property, finance, SaaS, and consumer brands. My best work sits at the intersection of strategy and design. I look beyond how something looks and consider how it communicates, who it needs to resonate with, and how each design decision supports the larger brand. My style is minimal and intentional. I believe the strongest brands say more with less, while remaining distinctive, memorable, and relevant to the audience. I also value long-term collaboration. Many of my client relationships are ongoing partnerships where I become closely familiar with the brand, team, and goals, allowing me to work efficiently and provide increasingly strategic creative support over time. What I can help with: - Brand identity and visual systems - Websites and landing pages - Marketing and campaign assets - Presentations and editorial design - Print and branded collateral - Packaging and brand guidelines Tools: Illustrator, InDesign, Photoshop, Lightroom, Figma, Microsoft Office, and Google Workspace. If you’re building or reshaping a brand and looking for thoughtful, strategic design support, I’d love to hear about your project. Melanie