Vincent D.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Your customers now ask ChatGPT, Perplexity, and Google AI Overviews who to hire. I make sure the answer is you — through technical SEO, on-page optimization, and content strategy, applied to local and AI search. 10 years in. TEN YEARS IN SEARCH Long enough to have worked through mobile-first indexing, BERT, Core Web Vitals, the helpful content updates, and now the shift from ten blue links to AI-generated answers. That history is the point. Most of what's being sold as "AI SEO" right now is technical SEO, on-page discipline, and content structure under a new name — and knowing which parts are genuinely new saves you from paying for a rebrand. I've also led SEO teams and run campaigns end to end, so the roadmap I hand you is one your writers and developers can actually execute. CORE EXPERTISE TECHNICAL SEO Crawl and indexation audits, site architecture, internal linking, Core Web Vitals, JavaScript rendering, and structured data implementation. I find the reason a site underperforms before anyone writes a word of new content. ON-PAGE SEO Keyword-to-page mapping, title and heading architecture, cannibalization cleanup, entity and topic coverage, and template-level optimization across large page sets. CONTENT STRATEGY Search intent mapping, topical clusters, briefs and editorial roadmaps, refreshing decaying pages, and structuring content into clear, answer-shaped passages that both Google and LLMs can extract. WHERE I APPLY IT Local search — Google Business Profile optimization, category strategy, completeness audits, geo-grid rank tracking (street-level, not "average position"), and location-page architecture for multi-location brands. AI search (AEO/GEO) — entity and schema work so LLMs correctly identify your business, content restructured for extraction, and crawler access and indexing so AI systems can actually reach your pages. HOW I WORK Week one is an audit: technical crawl, keyword and competitor mapping, plus a GBP and AI-visibility baseline. You get a prioritized roadmap with the reasoning attached — not a 90-page PDF. From there we work the list in sprints, with reporting on the numbers that tie to revenue. BEST FIT FOR Local service businesses, multi-location brands, and agencies that need one specialist to own technical, on-page, and content end to end — for Google and for AI search.