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Laura Marcela U.
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Laura Marcela U.

Paid Media Strategist

Are you looking for a Paid Media Specialist who combines strategic thinking with hands-on campaign execution? Hey! I’m Laura, a certified Digital Marketing Specialist with over 6 years of experience managing paid media and organic strategies for brands across the U.S., Canada, LATAM, and beyond. I specialize in building high-performing Meta, Google, and LinkedIn campaigns, from strategy to creative to optimization, and I integrate the latest AI tools to boost performance and efficiency. Whether you're launching a startup, scaling your business, or optimizing existing campaigns, I’ll help you connect with your audience and convert more leads, backed by data, not guesswork. ✅ Core Skills & Certifications Meta Certified (4+ years experience) Google Ads Search & Display Certified (6+ years experience) Google Analytics & GA4 Google Ads Measurement LinkedIn Ads Management Organic Social Media Management (Loomly, Meta Suite) AI-Powered Ad Creation (ChatGPT, Canva Pro, Icon) Conversion Tracking Setup (Google Tag Manager) Funnel Strategy & Campaign Planning Landing Page & Creative Audits Budget Pacing & Performance Max SEM & SEO Optimization 🛠️ Tools I Work With Google Ads, Meta Ads, LinkedIn Ads GA4, Tag Manager, Search Console Optmyzr, WhatConverts, Google Data Studio Canva Pro, Notion, Loomly WordPress, ChatGPT, Excel & Google Sheets Ahrefs, SEMrush 🌍 About Me Bilingual: English 🇺🇸 & Spanish 🇪🇸 Based in Argentina, working across time zones Industry experience: Law, EdTech, Real Estate, Healthcare, Consulting Passionate about aligning digital strategy with real business goals Friendly, fast, and always focused on ROI 🚀 Let’s connect and take your digital strategy to the next level. 📩 Send me a message and let’s build something great!

🇦🇷Buenos Aires, Argentina$35/hr100% JSS5.00 (4)Since May 2021

Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#179,696 / 412k
🇦🇷Country#1,938 / 4,639
Revenue, last 30 days
$0
Total earnings
$12k

Billed in all: $13k

World#179,696 / 412k
🇦🇷Country#1,938 / 4,639
Per project
$2.5k
Projects, last 6 months
0

Across 1 contracts

0% fixed100% hourly
World#209,850 / 412k
🇦🇷Country#2,284 / 4,639
Projects in all
5

Across 8 contracts

13% fixed87% hourly
World#266,042 / 412k
🇦🇷Country#2,663 / 4,639

Earnings, last 30 days

$12.8kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$12.6k$12.8k$13.0k$13.2kOct 8Oct 23Nov 7

Skills