Silvia J.

Most brands don’t have a content problem. They have a strategy problem. Over the last 6+ years I’ve worked with DTC, fashion, luxury, and lifestyle brands as a strategist first; building the positioning, the creative framework, and the system before a single piece of content gets made. My process starts with 10+ hours of deep research: audience behavior, competitor analysis, Reddit threads, reviews, niche mapping; before defining angles, hooks, content pillars, or creative briefs. That research is what separates content that compounds from content that fills a calendar. Recent results: - Grew a service-based brand from under 1,000 monthly views to 905K+ organically. - Produced content generating 2.1M+ organic views for a 7-figure fashion e-commerce brand with a 54% increase in monthly conversions. - Meta Ads: $0.10 CPC for a local DTC brand, $1.00 cost per messaging conversation with 11.6x ROAS for a consumer brand event campaign. - Managed social media, UGC programs, creator partnerships, and content production for brands with 400K+ audiences. What I bring to a brand: - Social Media & Content Strategy - Brand Positioning & Messaging - Creative Strategy & Ad Concepts - Meta Ads Creative Direction & Support - Organic Growth Systems (Instagram & TikTok) - UGC & Influencer Program Management - Short-Form Video Strategy & Direction - Content Calendars & Production Systems - Personal Brand Strategy - Email Marketing - DTC & E-Commerce Growth I work with a focused roster of DTC, fashion, luxury, and personal brands on a monthly retainer basis. When you’re in, you get my full attention and a strategist who treats your growth like it’s my own. If you’re ready to build a presence that actually drives business results, send me a message or invite me to your project.