Varvara V.

Hi! My name is Varvara. I’m a Google Ads PPC specialist who can help your business boost sales and increase ROI/ROAS by creating and optimizing online ads using best marketing practices. To that end, I use: - Strategies and structures: SPAg/SKAg, Alpha/beta, query-level bidding structure, segmentation by the device (or other parameters), depending on campaign type and our goals - Ads copywriting: classy marketing techniques (AIDA, ODC and others) and dynamic parameter insertion to increase CTR - Traffic filtering: by increasing the relevance of ads to improve conversion rates, lower CPA and increase ROAS - Audience segmentation: so that the offers are targeted as accurate as possible to improve ROAS - Business-oriented approach: I focus on ROAS/ROI, the number of conversions and sales, CPA How can I help you: 1) Create Google search campaigns, Display campaigns, Remarketing, Google Shopping (including Google Merchant Center feeds, additional feeds, promotions, feed rules). 2) Create analytics: set up Google Analytics (on its own or through Google Tag Manager), import conversions into Google Ads for smart strategies. I'll be glad to talk to you, Cheers, Varvara!