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M R.

M R.

Facebook Pixel & Conversion API | GTM - GA4 Server-Side Tracking

Facebook Pixel & Conversion API | GTM & GA4 Server-Side Tracking Specialist | Helping Businesses Recover Lost Conversions & Scale Smarter If your Meta ads are spending but underperforming, your tracking is the problem, not your creatives. I'm Rehan, a Web Analytics & Conversion Tracking Specialist with 5+ years of experience and 500+ projects delivered across eCommerce and lead gen brands. I build dual-layer browser + server-side tracking systems that recover the conversion signals iOS 14+, ad blockers, and cookie restrictions are silently stealing from your campaigns. Most clients discover they've been missing 20–40% of their conversion data. Once we fix that, their Meta campaigns finally optimize properly, and ROAS follows. My Process: Tracking Audit — Find what's broken, missing, and costing you money Architecture Design — Custom blueprint aligned with your ad goals Implementation — Meta Pixel, CAPI, GTM, GA4, server containers Testing & QA — End-to-end verification across devices and browsers Documentation — Clean technical docs for your team Ongoing Support — Monitoring, optimization, troubleshooting My Core Specializations: ✅ Meta Pixel + Conversions API (CAPI) — browser & server-side dual-layer setup ✅ Server-Side GTM (Stape. io / GCP) — bypass ad blockers, iOS-proof tracking ✅ GA4 Complete Setup & Migration — events, conversions, eCommerce tracking ✅ Google Tag Manager — advanced custom triggers, variables & debugging ✅ Enhanced Conversions & Multi-Platform Attribution ✅ Shopify, WooCommerce & custom platform integrations ✅ Looker Studio — automated real-time reporting dashboards Recent Results: → Improved Meta Event Match Quality score from Poor to Excellent for a Dutch eCommerce store → Deployed server-side CAPI that recovered 35% of lost purchase signals post-iOS 14 → Fixed GA4 conversion duplication and recovered 25% missing revenue for eCommerce client → Reduced Meta CPP by optimizing purchase signal quality through server-side tracking Why Work With Me: I don't just install pixels. I build tracking infrastructures that feed your Meta algorithm clean, complete purchase data — so it can find buyers, not just clickers. Every setup includes full testing, documentation, and fast delivery within 24–48 hours. Core Services: → Meta Pixel & CAPI full setup (browser + server-side) → Server-Side GTM implementation (Stape. io / GCP) → GA4 setup, migration & eCommerce tracking → GTM custom event tagging & debugging → Conversion tracking audit & recovery → Looker Studio dashboard creation → Shopify / WooCommerce tracking integrations 🏆 Certifications Google Analytics 4 Certification (2024) Google Tag Manager Certification (2023) Meta Pixel Implementation Specialist (2023) Google Cloud Platform Fundamentals (2023) Looker Studio Certification (2024) 💡 Skills Meta Pixel, Conversions API (CAPI), Server-Side Tracking, Google Tag Manager (GTM), Google Analytics 4 (GA4), Stape. io, Shopify Tracking, eCommerce Conversion Tracking, Attribution Modeling, Looker Studio, Google Cloud Platform, iOS 14+ Tracking Solutions, Web Analytics

🇵🇰Pakpattan, Pakistan$10/hr100% JSS5.00 (19)Since May 2021

Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#312,731 / 412k
🇵🇰Country#37,664 / 52.9k
Revenue, last 30 days
$0
Total earnings
$2.5k
World#312,731 / 412k
🇵🇰Country#37,664 / 52.9k
Per project
$111
Projects, last 6 months
0
World#209,854 / 412k
🇵🇰Country#32,104 / 52.9k
Projects in all
23

Across 26 contracts

92% fixed8% hourly
World#120,401 / 412k
🇵🇰Country#19,894 / 52.9k

Earnings, last 30 days

$2.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2,450$2,500$2,550$2,600Oct 9Oct 24Nov 8

Skills