M R.
Facebook Pixel & Conversion API | GTM - GA4 Server-Side Tracking
Facebook Pixel & Conversion API | GTM & GA4 Server-Side Tracking Specialist | Helping Businesses Recover Lost Conversions & Scale Smarter If your Meta ads are spending but underperforming, your tracking is the problem, not your creatives. I'm Rehan, a Web Analytics & Conversion Tracking Specialist with 5+ years of experience and 500+ projects delivered across eCommerce and lead gen brands. I build dual-layer browser + server-side tracking systems that recover the conversion signals iOS 14+, ad blockers, and cookie restrictions are silently stealing from your campaigns. Most clients discover they've been missing 20–40% of their conversion data. Once we fix that, their Meta campaigns finally optimize properly, and ROAS follows. My Process: Tracking Audit — Find what's broken, missing, and costing you money Architecture Design — Custom blueprint aligned with your ad goals Implementation — Meta Pixel, CAPI, GTM, GA4, server containers Testing & QA — End-to-end verification across devices and browsers Documentation — Clean technical docs for your team Ongoing Support — Monitoring, optimization, troubleshooting My Core Specializations: ✅ Meta Pixel + Conversions API (CAPI) — browser & server-side dual-layer setup ✅ Server-Side GTM (Stape. io / GCP) — bypass ad blockers, iOS-proof tracking ✅ GA4 Complete Setup & Migration — events, conversions, eCommerce tracking ✅ Google Tag Manager — advanced custom triggers, variables & debugging ✅ Enhanced Conversions & Multi-Platform Attribution ✅ Shopify, WooCommerce & custom platform integrations ✅ Looker Studio — automated real-time reporting dashboards Recent Results: → Improved Meta Event Match Quality score from Poor to Excellent for a Dutch eCommerce store → Deployed server-side CAPI that recovered 35% of lost purchase signals post-iOS 14 → Fixed GA4 conversion duplication and recovered 25% missing revenue for eCommerce client → Reduced Meta CPP by optimizing purchase signal quality through server-side tracking Why Work With Me: I don't just install pixels. I build tracking infrastructures that feed your Meta algorithm clean, complete purchase data — so it can find buyers, not just clickers. Every setup includes full testing, documentation, and fast delivery within 24–48 hours. Core Services: → Meta Pixel & CAPI full setup (browser + server-side) → Server-Side GTM implementation (Stape. io / GCP) → GA4 setup, migration & eCommerce tracking → GTM custom event tagging & debugging → Conversion tracking audit & recovery → Looker Studio dashboard creation → Shopify / WooCommerce tracking integrations 🏆 Certifications Google Analytics 4 Certification (2024) Google Tag Manager Certification (2023) Meta Pixel Implementation Specialist (2023) Google Cloud Platform Fundamentals (2023) Looker Studio Certification (2024) 💡 Skills Meta Pixel, Conversions API (CAPI), Server-Side Tracking, Google Tag Manager (GTM), Google Analytics 4 (GA4), Stape. io, Shopify Tracking, eCommerce Conversion Tracking, Attribution Modeling, Looker Studio, Google Cloud Platform, iOS 14+ Tracking Solutions, Web Analytics
Earnings and projects
Last 6 months ÷ 6
Across 26 contracts