Shruti S.

I work with founders, agencies, and growing teams who need their operations to actually function — not just look good on paper. With 15+ years of experience across business operations, sales operations, and workflow design, I help teams clean up CRM data, streamline internal processes, and build reporting systems that support real decisions. My work typically sits between leadership, sales, and delivery — where things tend to break when systems aren’t designed properly. I’ve supported U.S. and international clients with sales operations, CRM hygiene, pipeline and KPI reporting, workflow optimization (Asana, Salesforce), and cross-functional coordination during growth and transition phases. I’m especially effective in environments where responsibilities overlap and processes need structure without bureaucracy. Typical engagements include: Sales operations & CRM clean-up (Salesforce, workflows, dashboards) Workflow and process design (Asana, internal SOPs) KPI tracking and operational reporting Program and delivery operations support Ops support for agencies and service businesses I’m not a salesperson, and I don’t pitch to your customers. I focus on making your internal systems, data, and workflows reliable so your team can execute without friction. If you’re looking for someone who understands both the business side and the operational reality — without hand-holding or noise — we’ll work well together.