Alejandro T.

Senior Marketing Strategist | Graphic Designer | Video Editor

I’m a Senior Marketing Strategist with more than 10 years of experience, focused on lead generation, PPC and display campaigns that turn ad spend into qualified customers. Helping companies of all sizes to make their business grow. I plan and run full-funnel campaigns across the different marketing platforms, and I also handle design and video so strategy and creatives stay aligned. Platforms: Google Ads, Meta Ads, LinkedIn Ads, Twitter/X Ads, TikTok Ads. Tools: Google Analytics, Looker Studio, Tag Manager, Merchant Center, Google Business Profile, Shopify, Wix. Creative & web: Adobe Suite (Photoshop, After Effects, Premiere Pro), DaVinci Resolve, Affinity Studio, Framer, Webflow. I like to think of myself as someone who seeks efficiency and strives to solve challenging problems in the same manner, improving tools and workflows, teaching along the way when needed. Self-motivated independent learner, curious, observant, resourceful, perfectionist, tech-savvy. My background is in the arts: I studied audiovisual arts and have worked for years as a photographer and video editor (food and nature photography, among others). That lets me connect strategy, media buying and creative instead of treating them as separate silos. I've worked in technical client support for companies like Samsung Argentina (for their whole product line) and Google LATAM (as part of the support and optimization team for their ads platform, among other tools). After that I moved fully into Digital Marketing, working in several agencies such as IPG and Webar with many different clients: Implementing campaigns, reporting them, controlling budgets and planning. As a freelancer, I've been working with several gym franchises and businesses from the health and medical industry across Canada and Australia. My main expertise is in SEM (Search Engine Marketing) and Social Media Marketing, making strategies, planning, implementing and reporting. Including the making of creative guidelines and the content itself. My services include: 1) Deep diving into ad campaigns to allow better performance based on KPIs (Key Performance Indicators). 2) Planning strategies to grow over time based on prior research, business objectives and limitations. 3) Extended use of tools such as Analytics, Looker Studio, Tag Manager, Merchant Center, Google Business Profile Manager (for Maps). 4) Creation of custom Meta Ads audiences to reach the right people. 5) Creation and linking of accounts. On the creative side, I can edit video (edition, coloring, effects) and design image ad creatives for social and display campaigns based on our advertising strategy, to keep formats and messaging consistent. I use the Adobe creative suite among other tools. I'm also into SEO and Growth hacking, and constantly learning new tools and resources every day.