Crystal M.

Hi, I'm Crystal. I help small and medium sized businesses turn social media into a real growth channel, not just a place to post and hope for the best. I'm the founder of Blank Space, a full service marketing and creative agency, and I specialize in content strategy, content creation, social media management, influencer marketing, and performance driven campaigns that actually move the needle. And the numbers back it up. I've helped a client scale from $250K to $305K in revenue in under a year, a 22% increase, while growing engagement by 47% and increasing overall views across their platforms. That's what happens when content strategy, creativity, and data work together. I have 12+ years of marketing experience in corporate for some of the biggest companies in the world, including 6 years at Meta (Instagram and Facebook) where I gained firsthand knowledge of the platform, and throughout my career I led social and digital content campaigns for brands like Sprite, NBA, and TWIX. Now I bring that same level of strategy to small and medium businesses across hospitality, nonprofit, retail, and more. Social media can feel overwhelming, and I've seen firsthand what happens when brands don't have the right support. The formula is simpler than it looks, consistency, authenticity, and creativity mixed with the right data and insights. That's exactly why I'm here. Here is what I bring to the table: * Data driven strategy: Platform insights and audience analytics that inform every content decision. * Content strategy and social media management: A clear plan, consistent posting, and community engagement so you never have to think about what goes up next. * Remote content production: I hire and manage videographers and photographers, providing shot lists to capture a full month of content in 1 to 2 days. * Content creation from raw assets: Turning raw footage into magic is my team's daily work. Clients send us what they capture and we handle the edits, hooks, pacing, captions, and design to create Reels, videos, static images, graphics, and carousel posts that stop the scroll and actually perform. * Copywriting: Captions, hooks, and messaging that sound like you and drive action. Influencer, creator, and UGC marketing: Sourcing, vetting, contracts, campaign development, briefing, UGC strategy and execution, and performance tracking. Every client is different, and I will work with you to build what makes sense for your goals and your budget. No cookie cutter packages, just a strategy that actually fits. If you're ready to show up online with content that connects and converts, I'd love to chat.