Samra Z.
Expert Instructional Designer | Learning Consultant | Leadership Coach
🎓 Harvard Business School-trained in Leadership & Negotiation, I hold an MS in Management Sciences and bring 15+ years of professional experience, including 11+ years across Instructional Design, Learning & Development, training, coaching, and performance improvement. I help turn complex ideas, people challenges, and messy processes into learning, systems, and practical solutions that work. That might mean turning a subject-matter expert’s knowledge into a sellable course, building a leadership programme for a growing team, coaching a CEO through a difficult business challenge, documenting processes that currently live in someone’s head, or improving a learning operation that has become difficult to manage. 💡 WHAT I CAN HELP YOU WITH ✅ Instructional Design & Learning Experience Design ✅ Leadership Development & Corporate Training ✅ Curriculum, Course & eLearning Development ✅ Training Needs Analysis & Performance Improvement ✅ Facilitator Guides, Participant Workbooks & Assessments ✅ SOPs, Process Improvement & Learning Operations ✅ Executive, Business & Professional Coaching ✅ Fractional Learning & Performance Consulting ✅ AI-Enabled Learning & Workflow Improvement 🌍 EXPERIENCE ACROSS INDUSTRIES & MARKETS My work spans the US, UK, Gulf and Asia, with experience involving organisations including: Merck & Co. | Nestlé | McDonald's | SHRM USA | USGA California | Pioneer Academics | Empower Group, Dubai & India | The Ready Group, Singapore | Hotel One by Pearl Continental | Pearl Continental | Leadership HQ | Jump Start India | University of South Asia | University of Engineering & Technology Taxila | Dawn | CornWall Education & Trainings UK | Knuth Concepts | MTI Inc. | Courtney Trott Design | Linda's Stuff | Mawani Saudi Arabia | Jazz | Telenor. My experience crosses corporate learning, education, healthcare, hospitality, FMCG, telecommunications, government, professional services, and startups. 🛠 TOOLS & PLATFORMS Articulate Storyline | Rise 360 | Moodle | Notion | Canvas | Schoology | H5P | LearnWorlds | Thinkific | Teachable | Trainual | Canva | Adobe CC | Vyond | Asana | ClickUp | Slack | Microsoft 365 | Google Workspace | Miro | Mentimeter | Salesforce | Zoom | CapCut | Claude | ChatGPT | Analytics & Reporting | Codex | ClaudeCode If you have expertise that needs to become learning, people who need to perform differently, leaders who need support, or a process that needs more structure, I’d be happy to talk through it with you.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $7.1k
Billed in all: $79,176$79k
$2.4k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 10% in Curriculum Development
Ranked by MRR among everyone on Upwork with the skill.
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- #36Training Online LMS268 freelancers · 🇵🇰 #3Top 13%🇵🇰#3 of 21
- #50Elearning LMS Consulting356 freelancers · 🇵🇰 #4Top 14%🇵🇰#4 of 42
- #55Leadership Training357 freelancers · 🇵🇰 #2Top 15%🇵🇰#2 of 7
- #65Performance Management448 freelancers · 🇵🇰 #2Top 15%🇵🇰#2 of 13
- #67Human Resources Consulting572 freelancers · 🇵🇰 #4Top 12%🇵🇰#4 of 33