Neha N.

Meta Ads expert for ecommerce brands and lead gen businesses. Top Rated Plus with 42 Upwork jobs and 8+ years running paid ads. If your Facebook and Instagram ads are spending but cost per lead keeps rising or purchases have dropped, I find where the funnel breaks and fix it. WHAT I FIX MOST OFTEN - Rising cost per lead or cost per purchase with no clear reason - Campaigns stuck in learning or spending on the wrong audience - Creative fatigue: ads that worked for a month and then stopped - Pixel and Conversions API numbers that don't match your store or CRM - Lead forms bringing in junk leads WHAT I MANAGE - Facebook and Instagram ads: prospecting, retargeting, Advantage+ and lead campaigns - Creative testing: hooks, UGC angles, static and video variations - Meta Pixel and Conversions API setup with clean event tracking - Audiences: broad, interest, lookalike and customer lists - Weekly reports on spend, cost per lead, CPA and ROAS HOW I WORK 1. Audit the account, pixel and landing page before changing anything 2. Fix tracking and structure first, then test creative 3. Scale the ad sets that hit your target cost Send me your current cost per lead or ROAS and your monthly budget, and I'll tell you what I would test first.