Grant W.

I'm a B2B social media manager & strategist for technical, SaaS, and industrial brands that plans, creates, and analyzes LinkedIn content that builds pipeline, not just impressions. As the digital voice of your brand, your social presence has to do more than look good. It has to reach the right audience and drive real business results. And I help B2B companies develop and execute social media strategies, with a focus on LinkedIn, that do exactly that. 𝗪𝗲 𝗺𝗮𝘆 𝗯𝗲 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗳𝗶𝘁 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲… ⚡ My team has the technical expertise, but it's not translating into content that performs on LinkedIn. ⚡ I'm posting consistently, but our engagement and follower growth have plateaued and I don't know why. ⚡ I need someone who can sit down with our engineers or subject matter experts and turn what they know into content that doesn't sound like a brochure. ⚡ We have an existing LinkedIn presence, but I think we're too close to it. I want a second set of eyes. ⚡ Leadership wants to see that our social media investment is working and I need real data, not vanity metrics. If any of these descriptions resonate with you, I can help! 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗺𝗲, 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹: ⭐ Get LinkedIn content that reflects the actual sophistication of what you build, without sounding like generic marketing copy. ⭐ Free up your internal team's time. They bring the expertise, I handle the strategy, writing, and execution. ⭐ Reach the marketing execs, engineers, and decision-makers your business actually sells to. ⭐ Maintain a consistent, professional presence across LinkedIn (and other channels, if needed). ⭐ Get senior-level strategy and execution without the overhead of a full-time hire. ⭐ Receive data-driven reporting you can take straight to leadership — engagement rate, follower growth, and what it actually means. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝘀𝗮𝘆𝗶𝗻𝗴: ⭐⭐⭐⭐⭐ "Grant is a specialist of his craft. Working with him helped us create a fuller social media strategy that grew our followers and improved our content." - Elizabeth, CMO ⭐⭐⭐⭐⭐ "Despite the complexity of our industry, Grant quickly learned the nuances of FPGA, embedded systems, and electronic system design — and we immediately trusted his ability to represent our expertise." - Alecia, VP of Marketing 𝗜 𝗰𝗮𝗻’𝘁 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗲𝘃𝗲𝗿𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝘁𝗵𝗼𝘂𝗴𝗵 – 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝘀𝗶𝗴𝗻𝘀 𝘄𝗲 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗯𝗲 𝗮 𝗴𝗼𝗼𝗱 𝗳𝗶𝘁: ❌ You don't value proactive and honest communication. I believe trust is the foundation of any successful relationship. ❌ You expect immediate results. A successful social media strategy takes time and consistent effort. ❌ You're looking for someone to create "viral" content (it can happen, but it's not something you can plan for or guarantee). 𝗜 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀: ✅ B2B Social Media Strategy ✅ LinkedIn Content Strategy & Management ✅ Social Media Audit & Analytics Reporting ✅ Content Creation & Copywriting ✅ Social Media Community Management ✅ Social Media Optimization ✅ Website Content Management 𝗪𝗵𝗮𝘁 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝘀 𝗺𝗲 𝗳𝗿𝗼𝗺 𝗼𝘁𝗵𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝘁𝘀? I am a highly creative and strategic storyteller. I spent several years in writing and creative roles before moving into a marketing analyst position, where I learned to read data and turn it into strategy. That combination is rare: most social media managers can write a good post but can't tell you why it worked, and most analysts can pull the numbers but can't write the post. I do both. I deliver high-quality work on time, every time, with clear and proactive communication. And I only take on projects I know I can knock out of the park. 𝗠𝘆 𝘀𝘁𝗼𝗿𝘆 𝗶𝗻 𝗻𝘂𝗺𝗯𝗲𝗿𝘀: ✔️ Increased LinkedIn engagement rate by 123% for a B2B electronics engineering company ✔️ Added 3,295+ new organic LinkedIn followers for a B2B electronics engineering company in under two years — 3x the prior growth rate ✔️ Increased LinkedIn followers by 101% (Digital River) ✔️ Increased Facebook (+9%), Twitter (+22%) and Instagram (+265%) account followings (North Hennepin Community College) ✔️ Increased Facebook (+14%) and Twitter (+18%) account followings (City of Brooklyn Park, MN) ✔️ Boosted engagement rate per impression on LinkedIn (+70%), Twitter (+66%) and Facebook (+10%); total engagements on LinkedIn (+62%) and Facebook (+17%); and social media driven site traffic (+57%) year-over-year (Digital River) ✔️ Earned recognition from the sales team for a strong corporate social media presence in a marketing QBR (Digital River) ✔️ Launched a highly successful social media employee advocacy program, utilized by ~50% of company, generating 1,700+ employee social posts, a potential reach of 3.5+ million, and 6,100+ engagements annually (Digital River) 𝗦𝗼𝘂𝗻𝗱 𝗹𝗶𝗸𝗲 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗳𝗶𝘁? 𝗧𝗮𝗸𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀: 🚨Send me a message or invitation🚨