Darshan S.

Most businesses price on gut feel. That costs them real margin — and real revenue. I am Darshan S, A pricing strategist with 12+ years of hands-on experience building pricing architectures, monetization models, and margin optimization frameworks for SaaS companies, ecommerce businesses, and B2B platforms. I have delivered pricing strategy for: • Intuit Payroll — established Intuit's first India pricing function; designed subscription, usage-based, and hybrid SaaS models; ran MaxDiff & Conjoint Analysis to quantify willingness-to-pay • AGCO Corporation — global parts pricing across North America, China, and Australia using Syncron and Salesforce; competitor benchmarking and break-even models • LKQ India (7 years) Competitive pricing analysis, market trend monitoring, revenue forecasting, and pricing strategy delivering consistent market share and margin growth. • TaaQud (B2B SaaS) — full pricing philosophy design: freemium, tiered, and hybrid models across 5 customer segments including government entities, SPVs, and enterprise • K2 Industries (Ecommerce) — end-to-end pricing for a large Shopify catalog; live competitive price indexing, MAP compliance, vendor cost negotiation, and weekly margin dashboards What I can help you with: • SaaS pricing architecture — subscription tiers, usage-based models, freemium entry points, enterprise packaging, ARR/MRR optimization • Ecommerce margin optimization — gross margin frameworks, tiered markup strategies, vendor cost reduction, promotional analytics • B2B & platform monetization — transaction fee models, data/analytics upsells, segment-specific pricing, go-to-market alignment • Competitive benchmarking & research — live price indexing, MAP compliance, Conjoint & MaxDiff analysis, elasticity modeling • Price book & rate model builds — fully structured pricing systems, labor rate models, markup frameworks, SOPs, and Tableau/Excel dashboards • Fractional pricing lead — ongoing embedded pricing expertise for teams who need a pricing function without a full-time hire My approach is always the same: I start with your data, not a template. Every engagement begins with a diagnosis — understanding how your business actually makes money, where margins are leaking, and what your customers are willing to pay. I build pricing models grounded in your real cost structure, customer segments, and competitive landscape. I validate everything with your team before finalising. And I deliver systems your team can own independently — not a report that collects dust. Message me with your pricing challenge and I will tell you exactly how I would approach it. Specialised Profile A — SaaS Title: SaaS Pricing Architect | Subscription, Usage-Based & Freemium Models | 12 Yrs Hook: Is your SaaS pricing leaving ARR on the table? I design pricing architectures — from freemium entry points to enterprise packaging — that improve conversion, reduce churn, and grow revenue. Former Lead Pricing Analyst at Intuit. Currently advising B2B SaaS platforms at PriceZen. Specialised Profile B — Ecommerce Title: Ecommerce Pricing & Margin Optimization Expert | Shopify | Competitive Intelligence | 12 Yrs Hook: Margins in ecommerce erode fast — through vendor costs, platform fees, promotional leakage, and reactive pricing. I build pricing operations that protect your gross margin and keep you competitive. Currently running end-to-end pricing for a large Shopify catalog at PriceZen. Previously led pricing at AGCO,Terex,LKQ Corporation across global markets. Specialised Profile C — B2B Platforms & Industrial Title: B2B Platform Monetization & Industrial Pricing Strategist | 13 Yrs | Global Experience Hook: B2B pricing is complex — multiple segments, long sales cycles, negotiated rates, and enterprise packaging decisions. I have built pricing models for procurement platforms, parts distributors, and industrial manufacturers across North America, Europe, and Asia. I translate that complexity into clear pricing frameworks your sales and finance teams can operate with confidence.