Muhammad H.

Google Ads specialist for ecommerce brands. I manage Shopping, Performance Max and Search as one system, from campaign structure and bidding down to the feed and tracking underneath. One account rebuild produced $741K in 6 months at 15x ROAS. Most underperforming ecommerce accounts don't have one big problem. They have several smaller ones working against each other: budget split badly across Shopping, PMax and Search, a feed that's starving part of the catalog of impressions, conversion data steering Smart Bidding toward the wrong signal, landing pages that lose the clicks you paid for. Fix one in isolation and revenue barely moves. So I work on the whole account: structure, budgets, bidding, search terms, the feed, the tracking, and the pages the ads send people to. Once all of it pulls in the same direction, growth compounds instead of stalling. What I handle: • Google Ads — Shopping, Performance Max, Search • Product feed optimization and Merchant Center item-level health • Conversion tracking builds and repairs — GA4, GTM, native gtag, enhanced conversions • Account audits with a prioritized fix list, not a 40-page PDF • SEO and content strategy where organic and paid should be working together • Shopify and WooCommerce technical work where it affects performance • Meta Ads where paid social genuinely supports the search side I keep clients. A Toronto retailer I've run Google Ads, Meta and local SEO for since 2023. A Canadian ecommerce store I've managed since late 2024 — that's the account behind the $741K. A US home-and-garden brand I've been building search and Shopping for since early 2026. Three long-term accounts, zero churn. That's deliberate: I take on a small number of clients and go deep rather than running a volume shop. Who this works for: established stores with real inventory, existing ad spend, and a product people already buy. Verticals I know well are home and garden, sporting goods, specialty retail, and wireless. I'm not the right fit if you want someone to push buttons inside Google Ads — I'm a better fit if you want someone who'll look at the account, the feed, the tracking and the site, then tell you plainly what to fix and in what order. Background: agency-side before going independent, at a US performance marketing agency — which is where I learned to run accounts to a reporting standard rather than a gut feel. Tools: Google Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Looker Studio, Shopify, WooCommerce, Meta Ads Manager, Ahrefs, Screaming Frog. Ecommerce PPC is the core of the work, with Shopping feed management and conversion tracking as part of running it properly. Send me your store URL and roughly what you're spending. I'll tell you what I'd look at first, before you commit to anything.