Divyansh S.

DTC Growth Engineer | Meta & Google Ads, Shopify Automation, AI Tools

Hi, I’m Divyansh I help DTC and Shopify brands do two things: grow profitably, and run leaner. On one side that’s performance marketing. On the other it’s the back-office engineering and AI automation that protects margin once the growth is there. Most freelancers do one of these. I do both, because I run them daily for a live DTC brand. Performance marketing • Managed $1M+ in ad spend (combined budgets up to $5M/month) • Achieved up to 50X ROAS; scaled Shopify brands past $2M+ monthly revenue • Google Ads, Meta Ads, and TikTok, including Performance Max, Advantage+, Andromeda, Dynamic Product Ads, and predictive targeting • Full tracking and data setup: GTM, Pixels, CAPI, Merchant Center Engineering & AI automation • Build internal tools that run real operations: inventory and replenishment systems, fulfilment and carrier integrations, order pipelines • Ship AI workflows that do actual work: pre-call briefing for support agents, call analysis, review-cleanup pipelines, automated ad monitoring • Stack: Java/Spring, Node, cloud and serverless (AWS Lambda, Cloudflare Workers, Google Cloud Run), and LLMs (Gemini, Claude, OpenAI) integrated into existing workflows • Carrier invoice auditing and attribution reconciliation to recover leaked margin