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Divyansh S.
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Divyansh S.

DTC Growth Engineer | Meta & Google Ads, Shopify Automation, AI Tools

Hi, I’m Divyansh I help DTC and Shopify brands do two things: grow profitably, and run leaner. On one side that’s performance marketing. On the other it’s the back-office engineering and AI automation that protects margin once the growth is there. Most freelancers do one of these. I do both, because I run them daily for a live DTC brand. Performance marketing • Managed $1M+ in ad spend (combined budgets up to $5M/month) • Achieved up to 50X ROAS; scaled Shopify brands past $2M+ monthly revenue • Google Ads, Meta Ads, and TikTok, including Performance Max, Advantage+, Andromeda, Dynamic Product Ads, and predictive targeting • Full tracking and data setup: GTM, Pixels, CAPI, Merchant Center Engineering & AI automation • Build internal tools that run real operations: inventory and replenishment systems, fulfilment and carrier integrations, order pipelines • Ship AI workflows that do actual work: pre-call briefing for support agents, call analysis, review-cleanup pipelines, automated ad monitoring • Stack: Java/Spring, Node, cloud and serverless (AWS Lambda, Cloudflare Workers, Google Cloud Run), and LLMs (Gemini, Claude, OpenAI) integrated into existing workflows • Carrier invoice auditing and attribution reconciliation to recover leaked margin

🇮🇳Bhopal, India$60/hr100% JSS5.00 (11)Since May 2021

Earnings and projects

MRR
$179

Last 6 months ÷ 6

World#117,223 / 412k
🇮🇳Country#12,297 / 45.9k
Revenue, last 30 days
$0

Last 6 months: $1.1k

Total earnings
$90k

Billed in all: $93k

World#44,210 / 412k
🇮🇳Country#7,027 / 45.9k
Per project
$4.1k

$1.1k in the last 6 months

World#42,310 / 412k
🇮🇳Country#4,777 / 45.9k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇮🇳Country#14,379 / 45.9k
Projects in all
22

Across 23 contracts

87% fixed13% hourly
World#124,452 / 412k
🇮🇳Country#18,135 / 45.9k

Earnings, last 30 days

$93kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$92k$93k$94k$95kOct 8Oct 23Nov 7

Skill rankings: Top 27% in Internet Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #288Social Media Marketing Plan1,014 freelancers · 🇮🇳 #21Top 28%
  2. #322Google Merchant Center763 freelancers · 🇮🇳 #101Top 42%
  3. #534Growth Strategy1,470 freelancers · 🇮🇳 #45Top 36%
  4. #669Instagram Ad Campaign1,727 freelancers · 🇮🇳 #121Top 39%
  5. #693Internet Marketing2,544 freelancers · 🇮🇳 #158Top 27%
  6. #841Ecommerce Marketing1,960 freelancers · 🇮🇳 #107Top 43%
  7. #1,394Instagram Marketing3,741 freelancers · 🇮🇳 #148Top 37%
  8. #1,643Facebook5,550 freelancers · 🇮🇳 #146Top 30%