David T.
Paid Media Strategist | Fashion, Tech & E-Com Growth
$124K in attributed revenue for one client. +184% YoY revenue for another. I build paid media systems for fashion, ecommerce, and tech brands that need a strategist, not just someone to run the ads. I've managed 7+ figures in ad spend across Meta, Google, TikTok, LinkedIn, and YouTube. I pair creative instinct from building my own brands with the analytical rigor to tie spend directly to revenue. What I build: • Full-funnel campaign architecture • Creative testing systems: angle tracking, audience psychology maps, clear kill thresholds • Audience development and pixel/tracking infrastructure • Performance reporting stakeholders can act on I don't just run ads. I build the infrastructure that makes scaling predictable. Best fit: fashion & apparel, consumer ecommerce, B2B tech, and lifestyle brands.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $19k
Billed in all: $36,969$37k
$6.3k in the last 6 months
Across 5 contracts
Across 28 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Social Media Optimization
Ranked by MRR among everyone on Upwork with the skill.
- #4Twitter/X Ads Manager173 freelancers · 🇺🇸 #2Top 2%🇺🇸#2 of 22
- #11Build Lookalike Audiences98 freelancers · 🇺🇸 #7Top 11%🇺🇸#7 of 26
- #31Pixel Setup & Optimization593 freelancers · 🇺🇸 #8Top 5%🇺🇸#8 of 57
- #32Social Media Optimization1,573 freelancers · 🇺🇸 #8Top 2%🇺🇸#8 of 216
- #42Marketing Consulting836 freelancers · 🇺🇸 #26Top 5%🇺🇸#26 of 341
- #46Paid Social670 freelancers · 🇺🇸 #22Top 7%🇺🇸#22 of 244
- #47LinkedIn Marketing1,819 freelancers · 🇺🇸 #22Top 3%🇺🇸#22 of 143
- #74TikTok Ad2,322 freelancers · 🇺🇸 #12Top 3%🇺🇸#12 of 254